| Overview |
A small, self-hosted web analytics tool with cookieless traffic statistics, custom actions and a GraphQL API. You run the Node.js application and MongoDB database. | Google's mainstream analytics platform for web and app measurement, built around GA4 events, attribution, advertising integrations, and BigQuery-connected reporting for larger deployments. |
| Pricing |
Free MIT-licensed software; budget separately for hosting, backups and maintenance. No vendor-hosted subscription is listed. | GA4 standard is free; Google Analytics 360 is enterprise-priced via Google sales |
| Deployment |
Self-hosted | Vendor-hosted cloud |
| Best for |
Developers and website owners who need simple traffic and event reporting on infrastructure they control. | All website owners, from small businesses to enterprises |
| Operator |
Tobias Reich Independent project | Google LLC Subsidiary of Alphabet Inc. |
| Company base |
Usingen, Germany · European Union | Mountain View, United States · United States |
| Organization scale |
No comparable official organization-size figure was publicly disclosed. | 190,820 employees · parent company, as of 31 Dec 2025 |
| Recent direction |
operational reliability Recent official evidence shows a focus on operational reliability. | marketing attribution Recent official evidence shows a focus on marketing attribution. |
| Key features |
- Cookieless traffic statistics
- Custom actions and event values
- GraphQL API
- Self-hosted Node.js and MongoDB
|
- Web and app event analytics
- Real-time reports
- E-commerce measurement
- Advertising attribution
- Audience building
- Explorations and funnels
- BigQuery export
- Google Ads integration
|
| Important considerations |
Current releases require Node.js 24 or newer and MongoDB. Your team owns upgrades, availability and security; evaluate its aggregate reports against your funnel and replay requirements. | GA4 has a steep reporting and consent-configuration learning curve; Analytics 360 pricing is not public and standard properties have lower limits. |
| Integrations |
JavaScript, GraphQL, Docker | Google Ads, BigQuery, Shopify |
| Fact check |
We checked this information against official vendor sources on 2026-09-30. |
We checked this information against official vendor sources on 2026-08-08. |