| Overview |
A small, self-hosted web analytics tool with cookieless traffic statistics, custom actions and a GraphQL API. You run the Node.js application and MongoDB database. | A privacy-focused analytics suite available in self-hosted and cloud editions, designed for organizations that need full data ownership, governance controls, and extensible analytics across websites and apps. |
| Pricing |
Free MIT-licensed software; budget separately for hosting, backups and maintenance. No vendor-hosted subscription is listed. | Self-hosted open source; Matomo Cloud pricing is traffic-based via its public calculator, with enterprise support and add-ons priced separately |
| Deployment |
Self-hosted | Self-hosted and hosted options |
| Best for |
Developers and website owners who need simple traffic and event reporting on infrastructure they control. | Businesses and organizations that want full data ownership and privacy compliance |
| Operator |
Tobias Reich Independent project | InnoCraft Limited Independent private company |
| Company base |
Usingen, Germany · European Union | Auckland, New Zealand · Other region |
| Organization scale |
No comparable official organization-size figure was publicly disclosed. | No comparable official organization-size figure was publicly disclosed. |
| Recent direction |
operational reliability Recent official evidence shows a focus on operational reliability. | AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis. |
| Key features |
- Cookieless traffic statistics
- Custom actions and event values
- GraphQL API
- Self-hosted Node.js and MongoDB
|
- Self-hosted
- Session recordings
- Heatmaps
- A/B testing
- Open source
- GDPR compliant
- E-commerce tracking
- Data export
|
| Important considerations |
Current releases require Node.js 24 or newer and MongoDB. Your team owns upgrades, availability and security; evaluate its aggregate reports against your funnel and replay requirements. | The On-Premise core is free; premium plugins and operations add cost. Cookieless tracking requires explicit configuration and reduces returning-visitor accuracy. Disabling analytics cookies does not by itself settle consent or other privacy requirements. |
| Integrations |
JavaScript, GraphQL, Docker | WordPress, Magento, Google Tag Manager |
| Fact check |
We checked this information against official vendor sources on 2026-09-30. |
We checked this information against official vendor sources on 2026-09-30. |