| Overview |
Adobe's enterprise analytics suite for customer journey, campaign, content, and digital analytics use cases across web, mobile, and cross-channel customer experience programs. | A hosted real-time web analytics platform with individual visitor activity, path analysis, goals, revenue tracking, heatmaps, uptime monitoring, exports, and white-label options. |
| Pricing |
Contact for custom pricing | Free for one site and 3,000 daily pageviews; paid plans start at $9.99/month or $79.99/year |
| Deployment |
Vendor-hosted cloud | Vendor-hosted cloud |
| Best for |
Large enterprises with complex digital ecosystems | Small to medium-sized businesses looking for affordable real-time analytics |
| Operator |
Adobe Inc. Independent public company | Roxr Software, Ltd. Independent private company |
| Company base |
San Jose, United States · United States | Portland, United States · United States |
| Organization scale |
31,360 employees · operator, as of 28 Nov 2025 | No comparable official organization-size figure was publicly disclosed. |
| Recent direction |
AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis. | operational reliability Recent official evidence shows a focus on operational reliability. |
| Key features |
- Web and mobile digital analytics
- Real-time reporting
- Conversion funnels
- Advanced segmentation
- Attribution
- AI-assisted anomaly analysis
- Data feeds and APIs
- Adobe Experience Cloud integrations
|
- Real-time visitor feed
- Individual visitor paths
- Goals and revenue
- Advanced segmentation
- Click heatmaps
- Uptime monitoring
- Email reports
- CSV and XML export
|
| Important considerations |
Pricing requires a tailored quote and total cost commonly includes implementation, governance, training, integrations, and specialist resources. | Free accounts cover one site and 3,000 daily pageviews; heatmaps and uptime monitoring require Pro Plus or higher. |
| Integrations |
Adobe Experience Cloud, Salesforce, Marketo | WordPress, Shopify |
| Fact check |
We checked this information against official vendor sources on 2026-08-08. |
We checked this information against official vendor sources on 2026-08-08. |