| Overview |
Adobe's enterprise analytics suite for customer journey, campaign, content, and digital analytics use cases across web, mobile, and cross-channel customer experience programs. | A website optimization suite combining web analytics, live activity, heatmaps, session recordings, error tracking, funnels, surveys, A/B testing, conversion tools, and AI-assisted analysis. |
| Pricing |
Contact for custom pricing | Starter $29/month: 5,000 tracked pageviews and 50 recordings; Plus $99, Pro $249 and Enterprise $599/month. All prices require annual billing; a free trial is available. |
| Deployment |
Vendor-hosted cloud | Vendor-hosted cloud |
| Best for |
Large enterprises with complex digital ecosystems | Marketers, CRO teams, and site owners who want heatmaps, replay, feedback, and testing in one service |
| Operator |
Adobe Inc. Independent public company | Crazy Egg, Inc. Independent private company |
| Company base |
San Jose, United States · United States | Redwood City, United States · United States |
| Organization scale |
31,360 employees · operator, as of 28 Nov 2025 | No comparable official organization-size figure was publicly disclosed. |
| Recent direction |
AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis. | experimentation and optimization Recent official evidence shows a focus on experimentation and optimization. |
| Key features |
- Web and mobile digital analytics
- Real-time reporting
- Conversion funnels
- Advanced segmentation
- Attribution
- AI-assisted anomaly analysis
- Data feeds and APIs
- Adobe Experience Cloud integrations
|
- Web analytics and live activity
- Heatmap reports
- Session recordings
- Error tracking
- Conversion funnels
- A/B testing
- Surveys
- AI analysis
- GA4 integration
- Unlimited domains and team members
|
| Important considerations |
Pricing requires a tailored quote and total cost commonly includes implementation, governance, training, integrations, and specialist resources. | No permanent free plan. Tracked pageviews, heatmap reports, recording quotas and retention differ by tier. Starter stores recordings for six months; higher plans list two years. Larger custom Enterprise plans are also available. |
| Integrations |
Adobe Experience Cloud, Salesforce, Marketo | Google Analytics 4, Shopify, WordPress, Google Tag Manager |
| Fact check |
We checked this information against official vendor sources on 2026-08-08. |
We checked this information against official vendor sources on 2026-09-30. |