Compare pricing, deployment, product fit, integrations, and capabilities side by side.
Large enterprises with complex digital ecosystems
Important considerations: Pricing requires a tailored quote and total cost commonly includes implementation, governance, training, integrations, and specialist resources.
Marketers, CRO teams, and site owners who want heatmaps, replay, feedback, and testing in one service
Important considerations: There is no permanent free plan. Pricing separates tracked heatmap or A/B pageviews from sampled recording allowances, and advanced personalization and security controls require higher tiers.
| Attribute | Adobe Analytics | Crazy Egg |
|---|---|---|
| Overview | Adobe's enterprise analytics suite for customer journey, campaign, content, and digital analytics use cases across web, mobile, and cross-channel customer experience programs. | A website optimization suite combining web analytics, live activity, heatmaps, session recordings, error tracking, funnels, surveys, A/B testing, conversion tools, and AI-assisted analysis. |
| Pricing | Contact for custom pricing | 30-day free trial; Analytics starts at $29/month for 5,000 tracked pageviews and 50 recordings, Growth at $99/month, and Enterprise is custom |
| Deployment | Vendor-hosted cloud | Vendor-hosted cloud |
| Best for | Large enterprises with complex digital ecosystems | Marketers, CRO teams, and site owners who want heatmaps, replay, feedback, and testing in one service |
| Operator | Adobe Inc. Independent public company | Crazy Egg, Inc. Independent private company |
| Company base | San Jose, United States · United States | Redwood City, United States · United States |
| Organization scale | 31,360 employees · operator, as of 28 Nov 2025 | No comparable official organization-size figure was publicly disclosed. |
| Recent direction | AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis. | experimentation and optimization Recent official evidence shows a focus on experimentation and optimization. |
| Key features |
|
|
| Important considerations | Pricing requires a tailored quote and total cost commonly includes implementation, governance, training, integrations, and specialist resources. | There is no permanent free plan. Pricing separates tracked heatmap or A/B pageviews from sampled recording allowances, and advanced personalization and security controls require higher tiers. |
| Integrations | Adobe Experience Cloud, Salesforce, Marketo | Google Analytics 4, Shopify, WordPress, Google Tag Manager |
| Fact check | We checked this information against official vendor sources on 2026-08-08. | We checked this information against official vendor sources on 2026-08-08. |
This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.
| Attribute | Adobe Analytics | Crazy Egg |
|---|---|---|
| A/B testing | Not listed | Listed |
| AI insights | Listed | Listed |
| Audience insights | Listed | Listed |
| Behavior analytics | Not listed | Listed |
| Custom reports | Listed | Listed |
| Data export | Not listed | Listed |
| E-commerce tracking | Not listed | Listed |
| Enterprise | Listed | Listed |
| Error tracking | Not listed | Listed |
| Event tracking | Not listed | Listed |
| Funnels | Not listed | Listed |
| Goals | Not listed | Listed |
| Heatmaps | Not listed | Listed |
| Integrations | Not listed | Listed |
| Personalization | Listed | Listed |
| Real-time data | Not listed | Listed |
| Session recordings | Not listed | Listed |
| Surveys | Not listed | Listed |
| User feedback | Not listed | Listed |
| User segments | Not listed | Listed |