Compare pricing, deployment, product fit, integrations, and capabilities side by side.
Large enterprises with complex digital ecosystems
Important considerations: Pricing requires a tailored quote and total cost commonly includes implementation, governance, training, integrations, and specialist resources.
Individuals and businesses seeking simple, privacy-focused analytics
Important considerations: No free plan is offered after the 7-day trial; pricing scales with combined pageviews and events.
| Attribute | Adobe Analytics | Fathom Analytics |
|---|---|---|
| Overview | Adobe's enterprise analytics suite for customer journey, campaign, content, and digital analytics use cases across web, mobile, and cross-channel customer experience programs. | A privacy-focused hosted analytics product that keeps reporting intentionally simple while still supporting event tracking, ecommerce measurement, exports, and fast lightweight scripts. |
| Pricing | Contact for custom pricing | Hosted plans start at $15/month for 100,000 monthly pageviews; no free plan; 7-day free trial |
| Deployment | Vendor-hosted cloud | Vendor-hosted cloud |
| Best for | Large enterprises with complex digital ecosystems | Individuals and businesses seeking simple, privacy-focused analytics |
| Operator | Adobe Inc. Independent public company | Conva Ventures Inc. Independent private company |
| Company base | San Jose, United States · United States | Canada · Canada |
| Organization scale | 31,360 employees · operator, as of 28 Nov 2025 | No comparable official organization-size figure was publicly disclosed. |
| Recent direction | AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis. | privacy-focused analytics Recent official evidence shows a focus on privacy-focused analytics. |
| Key features |
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| Important considerations | Pricing requires a tailored quote and total cost commonly includes implementation, governance, training, integrations, and specialist resources. | No free plan is offered after the 7-day trial; pricing scales with combined pageviews and events. |
| Integrations | Adobe Experience Cloud, Salesforce, Marketo | WordPress, Shopify |
| Fact check | We checked this information against official vendor sources on 2026-08-08. | We checked this information against official vendor sources on 2026-08-08. |
This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.
| Attribute | Adobe Analytics | Fathom Analytics |
|---|---|---|
| Ad-blocker resistant | Not listed | Listed |
| AI insights | Listed | Not listed |
| Audience insights | Listed | Listed |
| CCPA compliant | Not listed | Listed |
| Cookieless | Not listed | Listed |
| Custom reports | Listed | Not listed |
| Data export | Not listed | Listed |
| Enterprise | Listed | Not listed |
| Event tracking | Not listed | Listed |
| GDPR compliant | Not listed | Listed |
| Goals | Not listed | Listed |
| Integrations | Not listed | Listed |
| Personalization | Listed | Not listed |
| Privacy-first | Not listed | Listed |
| Real-time data | Not listed | Listed |