| Overview |
Adobe's enterprise analytics suite for customer journey, campaign, content, and digital analytics use cases across web, mobile, and cross-channel customer experience programs. | An enterprise digital experience intelligence platform for web and mobile that combines tagless interaction capture, customer journey and product analytics, session replay, interaction maps, funnels, performance and error analysis, voice-of-customer tools, and AI assistance. |
| Pricing |
Contact for custom pricing | Custom pricing based on the selected package, web or app session volume, and retention period; packages target production operations, marketing and business, or product teams |
| Deployment |
Vendor-hosted cloud | Self-hosted and hosted options |
| Best for |
Large enterprises with complex digital ecosystems | Large, regulated, and high-traffic organizations that need broad digital journey evidence, replay, technical diagnostics, and flexible deployment |
| Operator |
Adobe Inc. Independent public company | Glassbox Ltd. Subsidiary of Alicorn Venture Partners |
| Company base |
San Jose, United States · United States | Petah Tikva, Israel · Other region |
| Organization scale |
31,360 employees · operator, as of 28 Nov 2025 | No comparable official organization-size figure was publicly disclosed. |
| Recent direction |
AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis. | operational reliability Recent official evidence shows a focus on operational reliability. |
| Key features |
- Web and mobile digital analytics
- Real-time reporting
- Conversion funnels
- Advanced segmentation
- Attribution
- AI-assisted anomaly analysis
- Data feeds and APIs
- Adobe Experience Cloud integrations
|
- Web and mobile analytics
- Tagless interaction capture
- Customer journey analytics
- Session replay
- Interaction maps and heatmaps
- Funnel analysis
- Performance and error analysis
- Product analytics
- Voice of customer and silent feedback
- AI insights assistant
|
| Important considerations |
Pricing requires a tailored quote and total cost commonly includes implementation, governance, training, integrations, and specialist resources. | There is no public entry price or self-service free plan. Scope, replay sampling, session volume, retention, modules, and cloud, hybrid, or on-premises deployment are determined during sales packaging. |
| Integrations |
Adobe Experience Cloud, Salesforce, Marketo | Adobe Analytics, Google Analytics, Jira, Microsoft Teams, Slack, AppDynamics, New Relic, Splunk |
| Fact check |
We checked this information against official vendor sources on 2026-08-08. |
We checked this information against official vendor sources on 2026-08-09. |