Compare pricing, deployment, product fit, integrations, and capabilities side by side.
Large enterprises with complex digital ecosystems
Important considerations: Pricing requires a tailored quote and total cost commonly includes implementation, governance, training, integrations, and specialist resources.
Privacy-focused product, marketing, and development teams that want open web analytics with revenue attribution and AI-agent access
Important considerations: The hosted service has no free plan. Self-hosting needs Linux, Docker, four DNS records, about 4 GB of RAM, and 25 GB of disk; published images are amd64. Do Not Track and Global Privacy Control traffic is intentionally not recorded.
| Attribute | Adobe Analytics | Open Analytics |
|---|---|---|
| Overview | Adobe's enterprise analytics suite for customer journey, campaign, content, and digital analytics use cases across web, mobile, and cross-channel customer experience programs. | An open-source, privacy-first web analytics platform available as a hosted cloud service or self-hosted AGPL-3.0 software, with cookieless traffic reporting, realtime data, funnels, visitor journeys, retention, revenue attribution, Web Vitals, exports, AI analysis, and MCP access. |
| Pricing | Contact for custom pricing | AGPL-3.0 self-hosting has no license fee. Hosted monthly plans: Starter $9 for 50,000 events and 1 site; Growth $19 for 500,000 events and 5 sites; Pro $49 for 5 million events and 10 sites. No hosted free plan. |
| Deployment | Vendor-hosted cloud | Self-hosted and hosted options |
| Best for | Large enterprises with complex digital ecosystems | Privacy-focused product, marketing, and development teams that want open web analytics with revenue attribution and AI-agent access |
| Operator | Adobe Inc. Independent public company | AGHAZADA LLC Independent private company |
| Company base | San Jose, United States · United States | New Mexico, United States · United States |
| Organization scale | 31,360 employees · operator, as of 28 Nov 2025 | No comparable official organization-size figure was publicly disclosed. |
| Recent direction | AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis. | marketing attribution Recent official evidence shows a focus on marketing attribution. |
| Key features |
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| Important considerations | Pricing requires a tailored quote and total cost commonly includes implementation, governance, training, integrations, and specialist resources. | The hosted service has no free plan. Self-hosting needs Linux, Docker, four DNS records, about 4 GB of RAM, and 25 GB of disk; published images are amd64. Do Not Track and Global Privacy Control traffic is intentionally not recorded. |
| Integrations | Adobe Experience Cloud, Salesforce, Marketo | Stripe, Plausible, Fathom |
| Fact check | We checked this information against official vendor sources on 2026-08-08. | We checked this information against official vendor sources on 2026-08-27. |
This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.
| Attribute | Adobe Analytics | Open Analytics |
|---|---|---|
| AI insights | Listed | Listed |
| Audience insights | Listed | Listed |
| Behavior analytics | Not listed | Listed |
| Cookieless | Not listed | Listed |
| Custom reports | Listed | Not listed |
| Data export | Not listed | Listed |
| Data ownership | Not listed | Listed |
| E-commerce tracking | Not listed | Listed |
| Enterprise | Listed | Not listed |
| Event tracking | Not listed | Listed |
| Funnels | Not listed | Listed |
| GDPR compliant | Not listed | Listed |
| Goals | Not listed | Listed |
| Integrations | Not listed | Listed |
| Open source | Not listed | Listed |
| Personalization | Listed | Not listed |
| Privacy-first | Not listed | Listed |
| Real-time data | Not listed | Listed |
| Retention analytics | Not listed | Listed |
| Revenue tracking | Not listed | Listed |
| Self-hosted | Not listed | Listed |
| Web analytics | Not listed | Listed |