| Overview |
A digital analytics platform for product, growth, and marketing teams that combines product analytics with session replay, experimentation, feature delivery, and AI-assisted analysis. | Self-hosted web analytics with a Go service and SQLite storage. Fusionaly reports visitors, traffic sources, custom events, goals and purchase revenue, with shareable dashboards and a read-only MCP interface. |
| Pricing |
Free includes 2M events/month; Plus starts at $0 with 2M events included and usage-based scaling; Growth and Enterprise are custom | Free and open source under MIT, with no paid tier or software event/site quota. You pay for your server and any external AI client you choose. |
| Deployment |
Vendor-hosted cloud | Self-hosted |
| Best for |
Growth teams and product managers who need advanced product analytics | Site owners and developers who can operate their own analytics server and want traffic, goals and revenue in one place. |
| Operator |
Amplitude, Inc. Independent public company | Carlos Castellanos Independent project |
| Company base |
San Francisco, United States · United States | Spain · European Union |
| Organization scale |
780 employees · operator, as of 31 Dec 2025 | 1 maintainers · operator, as of 31 Oct 2026 |
| Recent direction |
AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis. | operational reliability Recent official evidence shows a focus on operational reliability. |
| Key features |
- Product and web analytics
- Funnels and retention
- Session replay
- Heatmaps
- Experimentation
- Feature flags
- AI analysis
- Guides and surveys
|
- Visitors, referrers, campaigns and device reports
- Custom events, goals and revenue tracking
- Visitor flows and shared dashboards
- Read-only MCP for external AI clients
|
| Important considerations |
Heatmaps require Plus or higher. Free and Plus plans meter event volume; advanced behavioral analysis, governance, SSO, and higher replay limits require custom tiers. | You operate the server and backups. Daily visitor IDs do not identify the same person across days. Support is community-based, with no SLA. Optional AI clients receive the query results they request; self-hosting does not keep those results out of the client. |
| Integrations |
Segment, Zapier | JavaScript, MCP |
| Fact check |
We checked this information against official vendor sources on 2026-09-30. |
We checked this information against official vendor sources on 2026-10-31. |