| Overview |
A hosted real-time web analytics platform with individual visitor activity, path analysis, goals, revenue tracking, heatmaps, uptime monitoring, exports, and white-label options. | A privacy-first and open-source analytics platform focused on simple reporting, cookieless tracking, funnels, Search Console insights, and recent additions like scroll-depth tracking and AI-referral monitoring. |
| Pricing |
Free for one site and 3,000 daily pageviews; paid plans start at $9.99/month or $79.99/year | Cloud plans start at $9/month (Starter), $14/month (Growth), and $19/month (Business); Enterprise is custom and Community Edition is self-hosted |
| Deployment |
Vendor-hosted cloud | Self-hosted and hosted options |
| Best for |
Small to medium-sized businesses looking for affordable real-time analytics | Publishers, SaaS teams, and privacy-first site owners who want simple reporting without consent-banner complexity |
| Operator |
Roxr Software, Ltd. Independent private company | Plausible Insights OÜ Independent private company |
| Company base |
Portland, United States · United States | Tartu, Estonia · European Union |
| Organization scale |
No comparable official organization-size figure was publicly disclosed. | 10 team members · operator, as of 13 Aug 2026 |
| Recent direction |
operational reliability Recent official evidence shows a focus on operational reliability. | marketing attribution Recent official evidence shows a focus on marketing attribution. |
| Key features |
- Real-time visitor feed
- Individual visitor paths
- Goals and revenue
- Advanced segmentation
- Click heatmaps
- Uptime monitoring
- Email reports
- CSV and XML export
|
- Cookieless tracking
- Real-time analytics
- Scroll depth tracking
- Funnels
- Search Console integration
- Self-hosted option
- Open source
|
| Important considerations |
Free accounts cover one site and 3,000 daily pageviews; heatmaps and uptime monitoring require Pro Plus or higher. | Starter is limited to one site; funnels, revenue tracking, custom properties, and API access require the Business tier. |
| Integrations |
WordPress, Shopify | WordPress, Shopify, Zapier |
| Fact check |
We checked this information against official vendor sources on 2026-08-08. |
We checked this information against official vendor sources on 2026-08-08. |