| Overview |
A hosted real-time web analytics platform with individual visitor activity, path analysis, goals, revenue tracking, heatmaps, uptime monitoring, exports, and white-label options. | A digital intelligence and competitive research platform that helps teams benchmark traffic, analyze channels, study search visibility, and monitor AI-driven discovery trends. |
| Pricing |
Free for one site and 3,000 daily pageviews; paid plans start at $9.99/month or $79.99/year | Free public data is limited; self-service packages are available for individuals and small teams, while premium Web Intelligence and business packages use custom pricing |
| Deployment |
Vendor-hosted cloud | Vendor-hosted cloud |
| Best for |
Small to medium-sized businesses looking for affordable real-time analytics | Marketers, businesses, and agencies needing competitive and market insights |
| Operator |
Roxr Software, Ltd. Independent private company | Similarweb Ltd. Independent public company |
| Company base |
Portland, United States · United States | Givatayim, Israel · Other region |
| Organization scale |
No comparable official organization-size figure was publicly disclosed. | 1,000 employees · operator, as of 31 Dec 2025 |
| Recent direction |
operational reliability Recent official evidence shows a focus on operational reliability. | AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis. |
| Key features |
- Real-time visitor feed
- Individual visitor paths
- Goals and revenue
- Advanced segmentation
- Click heatmaps
- Uptime monitoring
- Email reports
- CSV and XML export
|
- Estimated website traffic
- Audience and geography analysis
- Channel and referral analysis
- Keyword and SERP research
- Competitive benchmarking
- AI search visibility
- Historical market data
- APIs and data feeds
|
| Important considerations |
Free accounts cover one site and 3,000 daily pageviews; heatmaps and uptime monitoring require Pro Plus or higher. | Similarweb estimates external market and competitor traffic rather than replacing first-party site instrumentation; depth, countries, history, and APIs vary by package. |
| Integrations |
WordPress, Shopify | API |
| Fact check |
We checked this information against official vendor sources on 2026-08-08. |
We checked this information against official vendor sources on 2026-08-08. |