Compare pricing, deployment, product fit, integrations, and capabilities side by side.
Product, ecommerce, UX, and enterprise digital teams that need broad experience analytics across sites and apps
Important considerations: Contentsquare is a multi-product vendor suite that also owns Hotjar and Heap. Product, plan, session, project, retention, and advanced monitoring choices materially change scope and cost.
All website owners, from small businesses to enterprises
Important considerations: GA4 has a steep reporting and consent-configuration learning curve; Analytics 360 pricing is not public and standard properties have lower limits.
| Attribute | Contentsquare | Google Analytics (GA4) |
|---|---|---|
| Overview | A digital experience analytics suite for web and mobile that combines session replay, heatmaps, funnels, journey and product analytics, surveys, revenue insights, error monitoring, AI summaries, and enterprise data feeds. | Google's mainstream analytics platform for web and app measurement, built around GA4 events, attribution, advertising integrations, and BigQuery-connected reporting for larger deployments. |
| Pricing | Experience Analytics Free includes 200,000 monthly sessions and one project; Growth scales by sessions and selected products, while Pro and Enterprise use sales-assisted packaging | GA4 standard is free; Google Analytics 360 is enterprise-priced via Google sales |
| Deployment | Vendor-hosted cloud | Vendor-hosted cloud |
| Best for | Product, ecommerce, UX, and enterprise digital teams that need broad experience analytics across sites and apps | All website owners, from small businesses to enterprises |
| Operator | Content Square SAS Independent private company | Google LLC Subsidiary of Alphabet Inc. |
| Company base | Paris, France · European Union | Mountain View, United States · United States |
| Organization scale | at least 1,800 employees · operator, as of 16 Jun 2023 | 190,820 employees · parent company, as of 31 Dec 2025 |
| Recent direction | AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis. | marketing attribution Recent official evidence shows a focus on marketing attribution. |
| Key features |
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| Important considerations | Contentsquare is a multi-product vendor suite that also owns Hotjar and Heap. Product, plan, session, project, retention, and advanced monitoring choices materially change scope and cost. | GA4 has a steep reporting and consent-configuration learning curve; Analytics 360 pricing is not public and standard properties have lower limits. |
| Integrations | Google Analytics, Adobe Analytics, Optimizely, Salesforce, Slack | Google Ads, BigQuery, Shopify |
| Fact check | We checked this information against official vendor sources on 2026-08-08. | We checked this information against official vendor sources on 2026-08-08. |
This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.
| Attribute | Contentsquare | Google Analytics (GA4) |
|---|---|---|
| AI insights | Listed | Listed |
| App analytics | Listed | Listed |
| Audience insights | Listed | Listed |
| Behavior analytics | Listed | Listed |
| Cohort analysis | Listed | Listed |
| Cross-device tracking | Listed | Listed |
| Custom reports | Listed | Listed |
| Data export | Listed | Listed |
| E-commerce tracking | Listed | Listed |
| Enterprise | Listed | Listed |
| Error tracking | Listed | Not listed |
| Event tracking | Listed | Listed |
| Free plan | Listed | Listed |
| Funnels | Listed | Listed |
| Goals | Listed | Listed |
| Heatmaps | Listed | Not listed |
| Integrations | Listed | Listed |
| Real-time data | Listed | Listed |
| Retention analytics | Listed | Listed |
| Revenue tracking | Listed | Listed |
| Session recordings | Listed | Not listed |
| Surveys | Listed | Not listed |
| User feedback | Listed | Not listed |
| User segments | Listed | Listed |