Countly vs Skald comparison

Compare pricing, deployment, product fit, integrations, and capabilities side by side.

Catalog capabilities may require a paid plan, add-on or hosted edition. “Not listed” means unverified here, not unavailable. Confirm the exact edition, usage limits and privacy settings.

Starting prices use different billing periods and usage units. Compare the same traffic, events, retention and seats.

Which platform fits your needs?

Choose Countly if

Developers and product teams who need cross-platform analytics

Capabilities listed only for Countly in this selection

Privacy-first Open source Real-time data E-commerce tracking App analytics Event tracking Behavior analytics Funnels Revenue tracking Audience insights User segments User feedback Error tracking Goals Integrations Custom reports Retention analytics Personalization

Important considerations: Flex includes Advanced Analytics; Adaptivity and Intelligence are paid add-ons. Funnels, retention, crash analysis and AI are in Intelligence. Lite is a narrower edition; review its license and branding terms before deployment.

Choose Skald if

Site owners and agencies with access to suitable server or CDN logs who want visibility into people and automated traffic.

Capabilities listed only for Skald in this selection

Web analytics

Important considerations: Source-available, not OSI open source. Optional browser tracking adds in-page signals. AI-answer monitoring uses your provider keys and paid API samples; it does not reproduce what every app user sees. No verified hosted data-region claim.

Shared capabilities

Self-hosted Free plan Data export

Swipe or use arrow keys to view all columns.

Attribute	Countly	Skald
Overview	A privacy-focused product analytics platform offered in self-hosted and private-cloud editions, covering web, mobile, desktop, journeys, feedback, messaging, and AI-assisted analysis.	Skald analyses web-server logs to distinguish visitors, AI assistants and crawlers. It is free to self-host under Elastic License 2.0, with paid hosted plans and a 30-day trial.
Pricing	Self-hosted Countly Lite is free. Private-cloud Flex starts at $175/month with a 14-day trial; Enterprise is self-hosted with custom annual pricing.	Free self-hosting. Hosted Starter: $9/month or $86/year for 1 site, 1 million requests/month and 3 team members; 30-day free trial. Requests include assets and bots, not just page views. Server costs and optional AI-provider API charges are separate.
Deployment	Self-hosted and hosted options	Self-hosted and hosted options
Best for	Developers and product teams who need cross-platform analytics	Site owners and agencies with access to suitable server or CDN logs who want visibility into people and automated traffic.
Operator	Countly Ltd Independent private company	Space-O Technologies Independent private company
Company base	London, United Kingdom · United Kingdom	Ahmedabad, Gujarat, India · Other region
Organization scale	No comparable official organization-size figure was publicly disclosed.	at least 140 team members · operator, as of 26 Oct 2026
Recent direction	product analytics Recent official evidence shows a focus on product analytics.	platform integration Recent official evidence shows a focus on platform integration.
Key features	Web, mobile, and desktop analytics Real-time events User profiles Funnels and retention Crash analytics Journeys Surveys and messaging Self-hosted deployment	Server-log traffic classification Optional in-page tracking Search Console and Bing reports Optional AI-answer monitoring with a daily cost cap
Important considerations	Flex includes Advanced Analytics; Adaptivity and Intelligence are paid add-ons. Funnels, retention, crash analysis and AI are in Intelligence. Lite is a narrower edition; review its license and branding terms before deployment.	Source-available, not OSI open source. Optional browser tracking adds in-page signals. AI-answer monitoring uses your provider keys and paid API samples; it does not reproduce what every app user sees. No verified hosted data-region claim.
Integrations	Segment, Zapier	Google Search Console, Bing Webmaster Tools
Fact check	We checked this information against official vendor sources on 2026-09-30.	We checked this information against official vendor sources on 2026-10-26.

Capability matrix

This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.

Swipe or use arrow keys to view all columns.

Attribute	Countly	Skald
App analytics	Listed	Not listed
Audience insights	Listed	Not listed
Behavior analytics	Listed	Not listed
Custom reports	Listed	Not listed
Data export	Listed	Listed
E-commerce tracking	Listed	Not listed
Error tracking	Listed	Not listed
Event tracking	Listed	Not listed
Free plan	Listed	Listed
Funnels	Listed	Not listed
Goals	Listed	Not listed
Integrations	Listed	Not listed
Open source	Listed	Not listed
Personalization	Listed	Not listed
Privacy-first	Listed	Not listed
Real-time data	Listed	Not listed
Retention analytics	Listed	Not listed
Revenue tracking	Listed	Not listed
Self-hosted	Listed	Listed
User feedback	Listed	Not listed
User segments	Listed	Not listed
Web analytics	Not listed	Listed

Full details: Countly Full details: Skald