Crazy Egg vs Fathom Analytics comparison

Compare pricing, deployment, product fit, integrations, and capabilities side by side.

Which platform fits your needs?

Choose Crazy Egg if

Marketers, CRO teams, and site owners who want heatmaps, replay, feedback, and testing in one service

Capabilities only listed for Crazy Egg

E-commerce tracking Behavior analytics Funnels Error tracking User segments Session recordings Heatmaps User feedback Surveys A/B testing Custom reports AI insights Personalization Enterprise

Important considerations: There is no permanent free plan. Pricing separates tracked heatmap or A/B pageviews from sampled recording allowances, and advanced personalization and security controls require higher tiers.

Choose Fathom Analytics if

Individuals and businesses seeking simple, privacy-focused analytics

Capabilities only listed for Fathom Analytics

Privacy-first Cookieless GDPR compliant CCPA compliant Ad-blocker resistant

Important considerations: No free plan is offered after the 7-day trial; pricing scales with combined pageviews and events.

Shared capabilities

Real-time data Event tracking Audience insights Goals Data export Integrations

Attribute	Crazy Egg	Fathom Analytics
Overview	A website optimization suite combining web analytics, live activity, heatmaps, session recordings, error tracking, funnels, surveys, A/B testing, conversion tools, and AI-assisted analysis.	A privacy-focused hosted analytics product that keeps reporting intentionally simple while still supporting event tracking, ecommerce measurement, exports, and fast lightweight scripts.
Pricing	30-day free trial; Analytics starts at $29/month for 5,000 tracked pageviews and 50 recordings, Growth at $99/month, and Enterprise is custom	Hosted plans start at $15/month for 100,000 monthly pageviews; no free plan; 7-day free trial
Deployment	Vendor-hosted cloud	Vendor-hosted cloud
Best for	Marketers, CRO teams, and site owners who want heatmaps, replay, feedback, and testing in one service	Individuals and businesses seeking simple, privacy-focused analytics
Operator	Crazy Egg, Inc. Independent private company	Conva Ventures Inc. Independent private company
Company base	Redwood City, United States · United States	Canada · Canada
Organization scale	No comparable official organization-size figure was publicly disclosed.	No comparable official organization-size figure was publicly disclosed.
Recent direction	experimentation and optimization Recent official evidence shows a focus on experimentation and optimization.	privacy-focused analytics Recent official evidence shows a focus on privacy-focused analytics.
Key features	Web analytics and live activity Heatmap reports Session recordings Error tracking Conversion funnels A/B testing Surveys AI analysis GA4 integration Unlimited domains and team members	Cookieless traffic analytics Real-time dashboard Events and ecommerce UTM campaign reporting Email reports Unlimited exports Analytics API Forever data retention
Important considerations	There is no permanent free plan. Pricing separates tracked heatmap or A/B pageviews from sampled recording allowances, and advanced personalization and security controls require higher tiers.	No free plan is offered after the 7-day trial; pricing scales with combined pageviews and events.
Integrations	Google Analytics 4, Shopify, WordPress, Google Tag Manager	WordPress, Shopify
Fact check	We checked this information against official vendor sources on 2026-08-08.	We checked this information against official vendor sources on 2026-08-08.

Capability matrix

This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.

Attribute	Crazy Egg	Fathom Analytics
A/B testing	Listed	Not listed
Ad-blocker resistant	Not listed	Listed
AI insights	Listed	Not listed
Audience insights	Listed	Listed
Behavior analytics	Listed	Not listed
CCPA compliant	Not listed	Listed
Cookieless	Not listed	Listed
Custom reports	Listed	Not listed
Data export	Listed	Listed
E-commerce tracking	Listed	Not listed
Enterprise	Listed	Not listed
Error tracking	Listed	Not listed
Event tracking	Listed	Listed
Funnels	Listed	Not listed
GDPR compliant	Not listed	Listed
Goals	Listed	Listed
Heatmaps	Listed	Not listed
Integrations	Listed	Listed
Personalization	Listed	Not listed
Privacy-first	Not listed	Listed
Real-time data	Listed	Listed
Session recordings	Listed	Not listed
Surveys	Listed	Not listed
User feedback	Listed	Not listed
User segments	Listed	Not listed

Full details: Crazy Egg Full details: Fathom Analytics