Compare pricing, deployment, product fit, integrations, and capabilities side by side.
Catalog capabilities may require a paid plan, add-on or hosted edition. “Not listed” means unverified here, not unavailable. Confirm the exact edition, usage limits and privacy settings.
Starting prices use different billing periods and usage units. Compare the same traffic, events, retention and seats.
Choose Crazy Egg ifMarketers, CRO teams, and site owners who want heatmaps, replay, feedback, and testing in one service
Important considerations: No permanent free plan. Tracked pageviews, heatmap reports, recording quotas and retention differ by tier. Starter stores recordings for six months; higher plans list two years. Larger custom Enterprise plans are also available.
Choose Matomo ifBusinesses and organizations that want full data ownership and privacy compliance
Important considerations: The On-Premise core is free; premium plugins and operations add cost. Cookieless tracking requires explicit configuration and reduces returning-visitor accuracy. Disabling analytics cookies does not by itself settle consent or other privacy requirements.
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| Attribute | Crazy Egg | Matomo |
|---|---|---|
| Overview | A website optimization suite combining web analytics, live activity, heatmaps, session recordings, error tracking, funnels, surveys, A/B testing, conversion tools, and AI-assisted analysis. | A privacy-focused analytics suite available in self-hosted and cloud editions, designed for organizations that need full data ownership, governance controls, and extensible analytics across websites and apps. |
| Pricing | Starter $29/month: 5,000 tracked pageviews and 50 recordings; Plus $99, Pro $249 and Enterprise $599/month. All prices require annual billing; a free trial is available. | Self-hosted open source; Matomo Cloud pricing is traffic-based via its public calculator, with enterprise support and add-ons priced separately |
| Deployment | Vendor-hosted cloud | Self-hosted and hosted options |
| Best for | Marketers, CRO teams, and site owners who want heatmaps, replay, feedback, and testing in one service | Businesses and organizations that want full data ownership and privacy compliance |
| Operator | Crazy Egg, Inc. Independent private company | InnoCraft Limited Independent private company |
| Company base | Redwood City, United States · United States | Auckland, New Zealand · Other region |
| Organization scale | No comparable official organization-size figure was publicly disclosed. | No comparable official organization-size figure was publicly disclosed. |
| Recent direction | experimentation and optimization Recent official evidence shows a focus on experimentation and optimization. | AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis. |
| Key features |
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| Important considerations | No permanent free plan. Tracked pageviews, heatmap reports, recording quotas and retention differ by tier. Starter stores recordings for six months; higher plans list two years. Larger custom Enterprise plans are also available. | The On-Premise core is free; premium plugins and operations add cost. Cookieless tracking requires explicit configuration and reduces returning-visitor accuracy. Disabling analytics cookies does not by itself settle consent or other privacy requirements. |
| Integrations | Google Analytics 4, Shopify, WordPress, Google Tag Manager | WordPress, Magento, Google Tag Manager |
| Fact check | We checked this information against official vendor sources on 2026-09-30. | We checked this information against official vendor sources on 2026-09-30. |
This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.
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| Attribute | Crazy Egg | Matomo |
|---|---|---|
| A/B testing | Listed | Listed |
| AI insights | Listed | Not listed |
| App analytics | Not listed | Listed |
| Audience insights | Listed | Listed |
| Behavior analytics | Listed | Listed |
| CCPA compliant | Not listed | Listed |
| Cohort analysis | Not listed | Listed |
| Cookieless | Not listed | Listed |
| Cross-device tracking | Not listed | Listed |
| Custom reports | Listed | Listed |
| Data export | Listed | Listed |
| Data ownership | Not listed | Listed |
| E-commerce tracking | Listed | Listed |
| Enterprise | Listed | Not listed |
| Error tracking | Listed | Not listed |
| Event tracking | Listed | Listed |
| Funnels | Listed | Listed |
| GDPR compliant | Not listed | Listed |
| Goals | Listed | Listed |
| Heatmaps | Listed | Listed |
| Integrations | Listed | Listed |
| Open source | Not listed | Listed |
| Personalization | Listed | Not listed |
| Privacy-first | Not listed | Listed |
| Real-time data | Listed | Listed |
| Retention analytics | Not listed | Listed |
| Revenue tracking | Not listed | Listed |
| Self-hosted | Not listed | Listed |
| Session recordings | Listed | Listed |
| Surveys | Listed | Not listed |
| User feedback | Listed | Not listed |
| User segments | Listed | Listed |