| Overview |
A website optimization suite combining web analytics, live activity, heatmaps, session recordings, error tracking, funnels, surveys, A/B testing, conversion tools, and AI-assisted analysis. | A privacy-first analytics platform built around straightforward traffic reporting, lightweight event tracking, and GDPR-friendly measurement with minimal setup. |
| Pricing |
30-day free trial; Analytics starts at $29/month for 5,000 tracked pageviews and 50 recordings, Growth at $99/month, and Enterprise is custom | Free hobby plan with one month of history; paid self-serve pricing starts at €20/month for 100K monthly pageviews; Enterprise is custom |
| Deployment |
Vendor-hosted cloud | Vendor-hosted cloud |
| Best for |
Marketers, CRO teams, and site owners who want heatmaps, replay, feedback, and testing in one service | Website owners who prioritize privacy and simplicity |
| Operator |
Crazy Egg, Inc. Independent private company | Simple Analytics B.V. Independent private company |
| Company base |
Redwood City, United States · United States | Amsterdam, Netherlands · European Union |
| Organization scale |
No comparable official organization-size figure was publicly disclosed. | 3 team members · operator, as of 13 Aug 2026 |
| Recent direction |
experimentation and optimization Recent official evidence shows a focus on experimentation and optimization. | AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis. |
| Key features |
- Web analytics and live activity
- Heatmap reports
- Session recordings
- Error tracking
- Conversion funnels
- A/B testing
- Surveys
- AI analysis
- GA4 integration
- Unlimited domains and team members
|
- Cookieless traffic dashboard
- Real-time reporting
- Events and goals
- Ecommerce tracking
- AI-assisted analysis
- Automated reports
- Raw data export
- Lightweight tracking script
|
| Important considerations |
There is no permanent free plan. Pricing separates tracked heatmap or A/B pageviews from sampled recording allowances, and advanced personalization and security controls require higher tiers. | Free accounts retain only one month of history and require a public badge; paid price varies with data-point volume and extra users. |
| Integrations |
Google Analytics 4, Shopify, WordPress, Google Tag Manager | Ghost, WordPress |
| Fact check |
We checked this information against official vendor sources on 2026-08-08. |
We checked this information against official vendor sources on 2026-08-08. |