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Fathom Analytics vs GoatCounter comparison

Compare pricing, deployment, product fit, integrations, and capabilities side by side.

Which platform fits your needs?

Choose Fathom Analytics if

Individuals and businesses seeking simple, privacy-focused analytics

Capabilities only listed for Fathom Analytics

Important considerations: No free plan is offered after the 7-day trial; pricing scales with combined pageviews and events.

Attribute Fathom Analytics GoatCounter
Overview A privacy-focused hosted analytics product that keeps reporting intentionally simple while still supporting event tracking, ecommerce measurement, exports, and fast lightweight scripts.A lightweight, privacy-aware open-source web analytics service with cookieless visit counting, referrers, campaigns, browser and location reports, exports, and JavaScript-free tracking options.
Pricing Hosted plans start at $15/month for 100,000 monthly pageviews; no free plan; 7-day free trialHosted service is donation-supported and free for reasonable public use; self-hosting is free and open source
Deployment Vendor-hosted cloudSelf-hosted and hosted options
Best for Individuals and businesses seeking simple, privacy-focused analyticsWebsite owners who want simple, privacy-focused analytics
Operator Conva Ventures Inc.
Independent private company
Martin Tournoij
Independent project
Company base Canada · CanadaIreland · European Union
Organization scale No comparable official organization-size figure was publicly disclosed.1 maintainers · operator, as of 13 Aug 2026
Recent direction privacy-focused analytics
Recent official evidence shows a focus on privacy-focused analytics.
self-hosted expansion
Recent official evidence shows a focus on self-hosted expansion.
Key features
  • Cookieless traffic analytics
  • Real-time dashboard
  • Events and ecommerce
  • UTM campaign reporting
  • Email reports
  • Unlimited exports
  • Analytics API
  • Forever data retention
  • Cookieless visit counting
  • Open-source self-hosting
  • Hosted service
  • Referrer and campaign reports
  • Browser and location reports
  • JavaScript-free tracking pixel
  • Data export
Important considerations No free plan is offered after the 7-day trial; pricing scales with combined pageviews and events.Hosted use is donation-supported with a reasonable-use policy; high-volume or specialized deployments should be self-hosted.
Integrations WordPress, ShopifyGhost, Hugo
Fact check We checked this information against official vendor sources on 2026-08-08. We checked this information against official vendor sources on 2026-08-27.

Capability matrix

This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.

AttributeFathom AnalyticsGoatCounter
Ad-blocker resistant Listed Not listed
Audience insights Listed Listed
CCPA compliant Listed Listed
Cookieless Listed Listed
Custom reports Not listed Listed
Data export Listed Listed
Data ownership Not listed Listed
Event tracking Listed Listed
Free plan Not listed Listed
GDPR compliant Listed Listed
Goals Listed Not listed
Integrations Listed Listed
Open source Not listed Listed
Privacy-first Listed Listed
Real-time data Listed Listed
Self-hosted Not listed Listed
User segments Not listed Listed
Full details: Fathom Analytics Full details: GoatCounter