Compare pricing, deployment, product fit, integrations, and capabilities side by side.
Individuals and businesses seeking simple, privacy-focused analytics
Important considerations: No free plan is offered after the 7-day trial; pricing scales with combined pageviews and events.
All website owners, from small businesses to enterprises
Important considerations: GA4 has a steep reporting and consent-configuration learning curve; Analytics 360 pricing is not public and standard properties have lower limits.
| Attribute | Fathom Analytics | Google Analytics (GA4) |
|---|---|---|
| Overview | A privacy-focused hosted analytics product that keeps reporting intentionally simple while still supporting event tracking, ecommerce measurement, exports, and fast lightweight scripts. | Google's mainstream analytics platform for web and app measurement, built around GA4 events, attribution, advertising integrations, and BigQuery-connected reporting for larger deployments. |
| Pricing | Hosted plans start at $15/month for 100,000 monthly pageviews; no free plan; 7-day free trial | GA4 standard is free; Google Analytics 360 is enterprise-priced via Google sales |
| Deployment | Vendor-hosted cloud | Vendor-hosted cloud |
| Best for | Individuals and businesses seeking simple, privacy-focused analytics | All website owners, from small businesses to enterprises |
| Operator | Conva Ventures Inc. Independent private company | Google LLC Subsidiary of Alphabet Inc. |
| Company base | Canada · Canada | Mountain View, United States · United States |
| Organization scale | No comparable official organization-size figure was publicly disclosed. | 190,820 employees · parent company, as of 31 Dec 2025 |
| Recent direction | privacy-focused analytics Recent official evidence shows a focus on privacy-focused analytics. | marketing attribution Recent official evidence shows a focus on marketing attribution. |
| Key features |
|
|
| Important considerations | No free plan is offered after the 7-day trial; pricing scales with combined pageviews and events. | GA4 has a steep reporting and consent-configuration learning curve; Analytics 360 pricing is not public and standard properties have lower limits. |
| Integrations | WordPress, Shopify | Google Ads, BigQuery, Shopify |
| Fact check | We checked this information against official vendor sources on 2026-08-08. | We checked this information against official vendor sources on 2026-08-08. |
This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.
| Attribute | Fathom Analytics | Google Analytics (GA4) |
|---|---|---|
| Ad-blocker resistant | Listed | Not listed |
| AI insights | Not listed | Listed |
| App analytics | Not listed | Listed |
| Audience insights | Listed | Listed |
| Behavior analytics | Not listed | Listed |
| CCPA compliant | Listed | Not listed |
| Cohort analysis | Not listed | Listed |
| Cookieless | Listed | Not listed |
| Cross-device tracking | Not listed | Listed |
| Custom reports | Not listed | Listed |
| Data export | Listed | Listed |
| E-commerce tracking | Not listed | Listed |
| Enterprise | Not listed | Listed |
| Event tracking | Listed | Listed |
| Free plan | Not listed | Listed |
| Funnels | Not listed | Listed |
| GDPR compliant | Listed | Not listed |
| Goals | Listed | Listed |
| Integrations | Listed | Listed |
| Privacy-first | Listed | Not listed |
| Real-time data | Listed | Listed |
| Retention analytics | Not listed | Listed |
| Revenue tracking | Not listed | Listed |
| User segments | Not listed | Listed |