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Privacy-first Self-hosted Cookieless Session recordings Error tracking Free plan
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Privacy-first Self-hosted Open source Cookieless GDPR compliant CCPA compliant Free plan Real-time data E-commerce tracking App analytics Event tracking Behavior analytics Funnels Revenue tracking Error tracking Audience insights User segments Session recordings Heatmaps User feedback Surveys Polls Personalization A/B testing Goals Data ownership Data export Integrations Custom reports AI insights Retention analytics Cohort analysis Ad-blocker resistant Enterprise Market intelligence Competitive analysis Cross-device tracking Web analytics SEO research

Fathom Analytics vs Matomo comparison

Compare pricing, deployment, product fit, integrations, and capabilities side by side.

Catalog capabilities may require a paid plan, add-on or hosted edition. “Not listed” means unverified here, not unavailable. Confirm the exact edition, usage limits and privacy settings.

Starting prices use different billing periods and usage units. Compare the same traffic, events, retention and seats.

Which platform fits your needs?

Choose Fathom Analytics if

Individuals and businesses seeking simple, privacy-focused analytics

Capabilities listed only for Fathom Analytics in this selection

Ad-blocker resistant

Important considerations: No free plan is offered after the 7-day trial; pricing scales with combined pageviews and events.

Choose Matomo if

Businesses and organizations that want full data ownership and privacy compliance

Capabilities listed only for Matomo in this selection

Self-hosted Open source E-commerce tracking App analytics Behavior analytics Funnels Revenue tracking User segments Session recordings Heatmaps A/B testing Data ownership Custom reports Retention analytics Cohort analysis Cross-device tracking

Important considerations: The On-Premise core is free; premium plugins and operations add cost. Cookieless tracking requires explicit configuration and reduces returning-visitor accuracy. Disabling analytics cookies does not by itself settle consent or other privacy requirements.

Shared capabilities

Privacy-first Cookieless GDPR compliant CCPA compliant Real-time data Event tracking Goals Data export Integrations Audience insights

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Attribute Fathom Analytics Matomo
Overview A privacy-focused hosted analytics product that keeps reporting intentionally simple while still supporting event tracking, ecommerce measurement, exports, and fast lightweight scripts.A privacy-focused analytics suite available in self-hosted and cloud editions, designed for organizations that need full data ownership, governance controls, and extensible analytics across websites and apps.
Pricing Hosted plans start at $15/month for 100,000 monthly pageviews; no free plan; 7-day free trialSelf-hosted open source; Matomo Cloud pricing is traffic-based via its public calculator, with enterprise support and add-ons priced separately
Deployment Vendor-hosted cloudSelf-hosted and hosted options
Best for Individuals and businesses seeking simple, privacy-focused analyticsBusinesses and organizations that want full data ownership and privacy compliance
Operator Conva Ventures Inc.
Independent private company		InnoCraft Limited
Independent private company
Company base Canada · CanadaAuckland, New Zealand · Other region
Organization scale No comparable official organization-size figure was publicly disclosed.No comparable official organization-size figure was publicly disclosed.
Recent direction privacy-focused analytics
Recent official evidence shows a focus on privacy-focused analytics.		AI-assisted analysis
Recent official evidence shows a focus on AI-assisted analysis.
Key features
  • Cookieless traffic analytics
  • Real-time dashboard
  • Events and ecommerce
  • UTM campaign reporting
  • Email reports
  • Unlimited exports
  • Analytics API
  • Forever data retention
  • Self-hosted
  • Session recordings
  • Heatmaps
  • A/B testing
  • Open source
  • GDPR compliant
  • E-commerce tracking
  • Data export
Important considerations No free plan is offered after the 7-day trial; pricing scales with combined pageviews and events.The On-Premise core is free; premium plugins and operations add cost. Cookieless tracking requires explicit configuration and reduces returning-visitor accuracy. Disabling analytics cookies does not by itself settle consent or other privacy requirements.
Integrations WordPress, ShopifyWordPress, Magento, Google Tag Manager
Fact check We checked this information against official vendor sources on 2026-08-08. We checked this information against official vendor sources on 2026-09-30.

Capability matrix

This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.

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AttributeFathom AnalyticsMatomo
A/B testing Not listed Listed
Ad-blocker resistant Listed Not listed
App analytics Not listed Listed
Audience insights Listed Listed
Behavior analytics Not listed Listed
CCPA compliant Listed Listed
Cohort analysis Not listed Listed
Cookieless Listed Listed
Cross-device tracking Not listed Listed
Custom reports Not listed Listed
Data export Listed Listed
Data ownership Not listed Listed
E-commerce tracking Not listed Listed
Event tracking Listed Listed
Funnels Not listed Listed
GDPR compliant Listed Listed
Goals Listed Listed
Heatmaps Not listed Listed
Integrations Listed Listed
Open source Not listed Listed
Privacy-first Listed Listed
Real-time data Listed Listed
Retention analytics Not listed Listed
Revenue tracking Not listed Listed
Self-hosted Not listed Listed
Session recordings Not listed Listed
User segments Not listed Listed
Full details: Fathom Analytics Full details: Matomo