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Fathom Analytics vs Usermaven comparison

Compare pricing, deployment, product fit, integrations, and capabilities side by side.

Which platform fits your needs?

Choose Fathom Analytics if

Individuals and businesses seeking simple, privacy-focused analytics

Capabilities only listed for Fathom Analytics

Important considerations: No free plan is offered after the 7-day trial; pricing scales with combined pageviews and events.

Choose Usermaven if

Marketing, product, ecommerce, SaaS, and agency teams that want traffic, product usage, attribution, and client reporting in one service

Capabilities only listed for Usermaven

Important considerations: There is no permanent free plan. Pricing starts at 250,000 monthly events and can increase automatically with usage; on-premises or private-cloud deployment is an Enterprise option, not a community edition.

Attribute Fathom Analytics Usermaven
Overview A privacy-focused hosted analytics product that keeps reporting intentionally simple while still supporting event tracking, ecommerce measurement, exports, and fast lightweight scripts.A hosted web, product, ecommerce, and marketing attribution platform with automatic event capture, funnels, customer journeys, user and account profiles, retention, revenue attribution, AI reporting, and agency white-label options.
Pricing Hosted plans start at $15/month for 100,000 monthly pageviews; no free plan; 7-day free trial14-day trial; Growth starts at $84/month for 250,000 events, 3 users, and 3 workspaces; Scale starts at $199/month; Enterprise is custom; white-label analytics starts at $49/month
Deployment Vendor-hosted cloudSelf-hosted and hosted options
Best for Individuals and businesses seeking simple, privacy-focused analyticsMarketing, product, ecommerce, SaaS, and agency teams that want traffic, product usage, attribution, and client reporting in one service
Operator Conva Ventures Inc.
Independent private company
Usermaven Inc.
Independent private company
Company base Canada · CanadaLewes, United States · United States
Organization scale No comparable official organization-size figure was publicly disclosed.No comparable official organization-size figure was publicly disclosed.
Recent direction privacy-focused analytics
Recent official evidence shows a focus on privacy-focused analytics.
AI-assisted analysis
Recent official evidence shows a focus on AI-assisted analysis.
Key features
  • Cookieless traffic analytics
  • Real-time dashboard
  • Events and ecommerce
  • UTM campaign reporting
  • Email reports
  • Unlimited exports
  • Analytics API
  • Forever data retention
  • Website and product analytics
  • Automatic and custom events
  • Funnels and customer journeys
  • User and account profiles
  • Ecommerce and revenue analytics
  • Marketing and CRM attribution
  • Retention and cohort analysis
  • Maven AI reporting
  • Scheduled reports
  • Agency white-label dashboards
Important considerations No free plan is offered after the 7-day trial; pricing scales with combined pageviews and events.There is no permanent free plan. Pricing starts at 250,000 monthly events and can increase automatically with usage; on-premises or private-cloud deployment is an Enterprise option, not a community edition.
Integrations WordPress, ShopifyGoogle Search Console, Google Ads, Meta Ads, HubSpot, Shopify, WordPress, Wix, BigQuery
Fact check We checked this information against official vendor sources on 2026-08-08. We checked this information against official vendor sources on 2026-08-09.

Capability matrix

This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.

AttributeFathom AnalyticsUsermaven
Ad-blocker resistant Listed Listed
AI insights Not listed Listed
Audience insights Listed Listed
Behavior analytics Not listed Listed
CCPA compliant Listed Listed
Cohort analysis Not listed Listed
Cookieless Listed Listed
Cross-device tracking Not listed Listed
Custom reports Not listed Listed
Data export Listed Listed
E-commerce tracking Not listed Listed
Enterprise Not listed Listed
Event tracking Listed Listed
Funnels Not listed Listed
GDPR compliant Listed Listed
Goals Listed Listed
Integrations Listed Listed
Privacy-first Listed Not listed
Real-time data Listed Listed
Retention analytics Not listed Listed
Revenue tracking Not listed Listed
Self-hosted Not listed Listed
User segments Not listed Listed
Web analytics Not listed Listed
Full details: Fathom Analytics Full details: Usermaven