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Fathom Analytics vs WireBoard comparison

Compare pricing, deployment, product fit, integrations, and capabilities side by side.

Catalog capabilities may require a paid plan, add-on or hosted edition. “Not listed” means unverified here, not unavailable. Confirm the exact edition, usage limits and privacy settings.

Starting prices use different billing periods and usage units. Compare the same traffic, events, retention and seats.

Which platform fits your needs?

Choose WireBoard if

Publishers, site owners and agencies that want live traffic dashboards across several websites.

Capabilities listed only for WireBoard in this selection

Important considerations: Vendor cloud only, processed on EU infrastructure. Default tracking sets third-party collector cookies (2-year visitor ID, 30-minute session); the optional cookieless mode loses returning-visitor and cross-page session tracking. Page views and custom events share one quota, and recording stops at the plan limit. The API is read-only; session recordings and click heatmaps are not part of the documented feature set.

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Attribute Fathom Analytics WireBoard
Overview A privacy-focused hosted analytics product that keeps reporting intentionally simple while still supporting event tracking, ecommerce measurement, exports, and fast lightweight scripts.A hosted real-time web analytics service with customizable multi-site dashboards, custom events, goals, funnels, user journeys, scheduled exports and read-only REST and live-streaming APIs.
Pricing Hosted plans start at $15/month for 100,000 monthly pageviews; no free plan; 7-day free trialFree plan with 2 websites, 3 dashboards, 50,000 monthly page views or events and 1 month of visible history. Explorer starts at $9/month for 100,000 page views, 3 years of history and team access; yearly billing saves 17%. Enterprise pricing is custom.
Deployment Vendor-hosted cloudVendor-hosted cloud
Best for Individuals and businesses seeking simple, privacy-focused analyticsPublishers, site owners and agencies that want live traffic dashboards across several websites.
Operator Conva Ventures Inc.
Independent private company
SwissOps Ltd.
Independent private company
Company base Canada · CanadaRenens, Switzerland · Other region
Organization scale No comparable official organization-size figure was publicly disclosed.No comparable official organization-size figure was publicly disclosed.
Recent direction privacy-focused analytics
Recent official evidence shows a focus on privacy-focused analytics.
platform integration
Recent official evidence shows a focus on platform integration.
Key features
  • Cookieless traffic analytics
  • Real-time dashboard
  • Events and ecommerce
  • UTM campaign reporting
  • Email reports
  • Unlimited exports
  • Analytics API
  • Forever data retention
  • Live visitor dashboards and multi-site widgets
  • Custom events, goals and funnels
  • User journeys and UTM campaign reports
  • File, S3 and SFTP exports with schedules
  • REST and live APIs, SDKs and MCP server
  • Optional cookieless tracking mode
Important considerations No free plan is offered after the 7-day trial; pricing scales with combined pageviews and events.Vendor cloud only, processed on EU infrastructure. Default tracking sets third-party collector cookies (2-year visitor ID, 30-minute session); the optional cookieless mode loses returning-visitor and cross-page session tracking. Page views and custom events share one quota, and recording stops at the plan limit. The API is read-only; session recordings and click heatmaps are not part of the documented feature set.
Integrations WordPress, ShopifyWordPress, Google Tag Manager, Shopify, Wix, Squarespace, Webflow, Next.js, MCP
Fact check We checked this information against official vendor sources on 2026-08-08. We checked this information against official vendor sources on 2026-10-10.

Capability matrix

This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.

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AttributeFathom AnalyticsWireBoard
Ad-blocker resistant Listed Not listed
Audience insights Listed Not listed
CCPA compliant Listed Not listed
Cookieless Listed Not listed
Custom reports Not listed Listed
Data export Listed Listed
Event tracking Listed Listed
Free plan Not listed Listed
Funnels Not listed Listed
GDPR compliant Listed Not listed
Goals Listed Listed
Integrations Listed Listed
Privacy-first Listed Not listed
Real-time data Listed Listed
Web analytics Not listed Listed
Full details: Fathom Analytics Full details: WireBoard