FullStory vs Fusionaly comparison

Compare pricing, deployment, product fit, integrations, and capabilities side by side.

Catalog capabilities may require a paid plan, add-on or hosted edition. “Not listed” means unverified here, not unavailable. Confirm the exact edition, usage limits and privacy settings.

Starting prices use different billing periods and usage units. Compare the same traffic, events, retention and seats.

Which platform fits your needs?

Choose FullStory if

Mid-to-large product teams and UX researchers

Capabilities listed only for FullStory in this selection

GDPR compliant CCPA compliant Real-time data E-commerce tracking App analytics Behavior analytics Funnels Error tracking Audience insights User segments Session recordings Heatmaps Data export Integrations Custom reports AI insights Retention analytics Cohort analysis Cross-device tracking

Important considerations: Free excludes advanced dashboards, StoryAI, mobile capture, and configurable privacy; paid pricing is quote-based.

Choose Fusionaly if

Site owners and developers who can operate their own analytics server and want traffic, goals and revenue in one place.

Capabilities listed only for Fusionaly in this selection

Self-hosted Open source Cookieless Web analytics Data ownership

Important considerations: You operate the server and backups. Daily visitor IDs do not identify the same person across days. Support is community-based, with no SLA. Optional AI clients receive the query results they request; self-hosting does not keep those results out of the client.

Shared capabilities

Free plan Event tracking Revenue tracking Goals

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Attribute	FullStory	Fusionaly
Overview	A digital experience analytics platform combining session replay, heatmaps, funnels, event analytics, and AI insights for both web and mobile.	Self-hosted web analytics with a Go service and SQLite storage. Fusionaly reports visitors, traffic sources, custom events, goals and purchase revenue, with shareable dashboards and a read-only MCP interface.
Pricing	Fullstory Free includes 30,000 monthly sessions and 12 months of analytics retention; Business, Advanced, and Enterprise pricing is quote-based	Free and open source under MIT, with no paid tier or software event/site quota. You pay for your server and any external AI client you choose.
Deployment	Vendor-hosted cloud	Self-hosted
Best for	Mid-to-large product teams and UX researchers	Site owners and developers who can operate their own analytics server and want traffic, goals and revenue in one place.
Operator	Fullstory, Inc. Independent private company	Carlos Castellanos Independent project
Company base	Atlanta, United States · United States	Spain · European Union
Organization scale	at least 200 employees · operator, as of 5 May 2020	1 maintainers · operator, as of 31 Oct 2026
Recent direction	AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis.	operational reliability Recent official evidence shows a focus on operational reliability.
Key features	Session replay Heatmaps Funnels Product analytics Error and frustration signals Segmentation Web and mobile capture StoryAI on paid plans	Visitors, referrers, campaigns and device reports Custom events, goals and revenue tracking Visitor flows and shared dashboards Read-only MCP for external AI clients
Important considerations	Free excludes advanced dashboards, StoryAI, mobile capture, and configurable privacy; paid pricing is quote-based.	You operate the server and backups. Daily visitor IDs do not identify the same person across days. Support is community-based, with no SLA. Optional AI clients receive the query results they request; self-hosting does not keep those results out of the client.
Integrations	Segment, Salesforce, CRMs, Dev tools	JavaScript, MCP
Fact check	We checked this information against official vendor sources on 2026-08-08.	We checked this information against official vendor sources on 2026-10-31.

Capability matrix

This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.

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Attribute	FullStory	Fusionaly
AI insights	Listed	Not listed
App analytics	Listed	Not listed
Audience insights	Listed	Not listed
Behavior analytics	Listed	Not listed
CCPA compliant	Listed	Not listed
Cohort analysis	Listed	Not listed
Cookieless	Not listed	Listed
Cross-device tracking	Listed	Not listed
Custom reports	Listed	Not listed
Data export	Listed	Not listed
Data ownership	Not listed	Listed
E-commerce tracking	Listed	Not listed
Error tracking	Listed	Not listed
Event tracking	Listed	Listed
Free plan	Listed	Listed
Funnels	Listed	Not listed
GDPR compliant	Listed	Not listed
Goals	Listed	Listed
Heatmaps	Listed	Not listed
Integrations	Listed	Not listed
Open source	Not listed	Listed
Real-time data	Listed	Not listed
Retention analytics	Listed	Not listed
Revenue tracking	Listed	Listed
Self-hosted	Not listed	Listed
Session recordings	Listed	Not listed
User segments	Listed	Not listed
Web analytics	Not listed	Listed

Full details: FullStory Full details: Fusionaly