| Overview |
Self-hosted web analytics with a Go service and SQLite storage. Fusionaly reports visitors, traffic sources, custom events, goals and purchase revenue, with shareable dashboards and a read-only MCP interface. | A product experience and digital adoption platform combining product analytics, retroactive page and feature tagging, funnels, paths, retention, session replay, in-app guides, NPS and other sentiment tools, roadmaps, and AI-assisted insights. |
| Pricing |
Free and open source under MIT, with no paid tier or software event/site quota. You pay for your server and any external AI client you choose. | Free plan for up to 500 monthly active users; paid Base, Core, and Ultimate plans use custom MAU- and module-based pricing; full-platform trial lasts 30 days |
| Deployment |
Self-hosted | Vendor-hosted cloud |
| Best for |
Site owners and developers who can operate their own analytics server and want traffic, goals and revenue in one place. | Product, customer success, and digital adoption teams that need analytics plus in-app guidance, feedback, and enterprise governance |
| Operator |
Carlos Castellanos
Independent project | Pendo.io, Inc.
Independent private company |
| Company base |
Spain · European Union | Raleigh, United States · United States |
| Organization scale |
1 maintainers · operator, as of 31 Oct 2026 | at least 850 employees · operator, as of 13 Aug 2026 |
| Recent direction |
operational reliability
Recent official evidence shows a focus on operational reliability. | AI-assisted analysis
Recent official evidence shows a focus on AI-assisted analysis. |
| Key features |
- Visitors, referrers, campaigns and device reports
- Custom events, goals and revenue tracking
- Visitor flows and shared dashboards
- Read-only MCP for external AI clients
|
- Product usage analytics
- Retroactive page and feature tagging
- Funnels and paths
- Retention and portfolio health
- Session replay
- In-app guides and resource centers
- NPS and sentiment surveys
- Roadmaps and product discovery
- AI-assisted insights
- Web and mobile support
|
| Important considerations |
You operate the server and backups. Daily visitor IDs do not identify the same person across days. Support is community-based, with no SLA. Optional AI clients receive the query results they request; self-hosting does not keep those results out of the client. | Paid prices are not public and depend on monthly active users and selected modules. Session Replay is not included in every plan, and Pendo Free stops creation of new guides, NPS surveys, or segments above 500 MAUs. |
| Integrations |
JavaScript, MCP | Salesforce, Slack, Jira, Segment, Snowflake, Zendesk, HubSpot, Microsoft Teams |
| Fact check |
We checked this information against official vendor sources on 2026-10-31. |
We checked this information against official vendor sources on 2026-08-09. |
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