Compare pricing, deployment, product fit, integrations, and capabilities side by side.
Website owners who want simple, privacy-focused analytics
Important considerations: Hosted use is donation-supported with a reasonable-use policy; high-volume or specialized deployments should be self-hosted.
Businesses and organizations that want full data ownership and privacy compliance
Important considerations: On-Premise is free at the core but advanced plugins, support, hosting, maintenance, and infrastructure can add cost.
| Attribute | GoatCounter | Matomo |
|---|---|---|
| Overview | A lightweight, privacy-aware open-source web analytics service with cookieless visit counting, referrers, campaigns, browser and location reports, exports, and JavaScript-free tracking options. | A privacy-focused analytics suite available in self-hosted and cloud editions, designed for organizations that need full data ownership, governance controls, and extensible analytics across websites and apps. |
| Pricing | Hosted service is donation-supported and free for reasonable public use; self-hosting is free and open source | Self-hosted open source; Matomo Cloud pricing is traffic-based via its public calculator, with enterprise support and add-ons priced separately |
| Deployment | Self-hosted and hosted options | Self-hosted and hosted options |
| Best for | Website owners who want simple, privacy-focused analytics | Businesses and organizations that want full data ownership and privacy compliance |
| Operator | Martin Tournoij Independent project | InnoCraft Limited Independent private company |
| Company base | Ireland · European Union | Auckland, New Zealand · Other region |
| Organization scale | 1 maintainers · operator, as of 13 Aug 2026 | No comparable official organization-size figure was publicly disclosed. |
| Recent direction | self-hosted expansion Recent official evidence shows a focus on self-hosted expansion. | AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis. |
| Key features |
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| Important considerations | Hosted use is donation-supported with a reasonable-use policy; high-volume or specialized deployments should be self-hosted. | On-Premise is free at the core but advanced plugins, support, hosting, maintenance, and infrastructure can add cost. |
| Integrations | Ghost, Hugo | WordPress, Magento, Google Tag Manager |
| Fact check | We checked this information against official vendor sources on 2026-08-27. | We checked this information against official vendor sources on 2026-08-08. |
This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.
| Attribute | GoatCounter | Matomo |
|---|---|---|
| A/B testing | Not listed | Listed |
| App analytics | Not listed | Listed |
| Audience insights | Listed | Listed |
| Behavior analytics | Not listed | Listed |
| CCPA compliant | Listed | Listed |
| Cohort analysis | Not listed | Listed |
| Cookieless | Listed | Not listed |
| Cross-device tracking | Not listed | Listed |
| Custom reports | Listed | Listed |
| Data export | Listed | Listed |
| Data ownership | Listed | Listed |
| E-commerce tracking | Not listed | Listed |
| Event tracking | Listed | Listed |
| Free plan | Listed | Not listed |
| Funnels | Not listed | Listed |
| GDPR compliant | Listed | Listed |
| Goals | Not listed | Listed |
| Heatmaps | Not listed | Listed |
| Integrations | Listed | Listed |
| Open source | Listed | Listed |
| Privacy-first | Listed | Listed |
| Real-time data | Listed | Listed |
| Retention analytics | Not listed | Listed |
| Revenue tracking | Not listed | Listed |
| Self-hosted | Listed | Listed |
| Session recordings | Not listed | Listed |
| User segments | Listed | Listed |