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GoatCounter vs WireBoard comparison

Compare pricing, deployment, product fit, integrations, and capabilities side by side.

Catalog capabilities may require a paid plan, add-on or hosted edition. “Not listed” means unverified here, not unavailable. Confirm the exact edition, usage limits and privacy settings.

Starting prices use different billing periods and usage units. Compare the same traffic, events, retention and seats.

Which platform fits your needs?

Choose WireBoard if

Publishers, site owners and agencies that want live traffic dashboards across several websites.

Capabilities listed only for WireBoard in this selection

Important considerations: Vendor cloud only, processed on EU infrastructure. Default tracking sets third-party collector cookies (2-year visitor ID, 30-minute session); the optional cookieless mode loses returning-visitor and cross-page session tracking. Page views and custom events share one quota, and recording stops at the plan limit. The API is read-only; session recordings and click heatmaps are not part of the documented feature set.

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Attribute GoatCounter WireBoard
Overview A lightweight, privacy-aware open-source web analytics service with cookieless visit counting, referrers, campaigns, browser and location reports, exports, and JavaScript-free tracking options.A hosted real-time web analytics service with customizable multi-site dashboards, custom events, goals, funnels, user journeys, scheduled exports and read-only REST and live-streaming APIs.
Pricing Hosted service is donation-supported and free for reasonable public use; self-hosting is free and open sourceFree plan with 2 websites, 3 dashboards, 50,000 monthly page views or events and 1 month of visible history. Explorer starts at $9/month for 100,000 page views, 3 years of history and team access; yearly billing saves 17%. Enterprise pricing is custom.
Deployment Self-hosted and hosted optionsVendor-hosted cloud
Best for Website owners who want simple, privacy-focused analyticsPublishers, site owners and agencies that want live traffic dashboards across several websites.
Operator Martin Tournoij
Independent project
SwissOps Ltd.
Independent private company
Company base Ireland · European UnionRenens, Switzerland · Other region
Organization scale 1 maintainers · operator, as of 13 Aug 2026No comparable official organization-size figure was publicly disclosed.
Recent direction self-hosted expansion
Recent official evidence shows a focus on self-hosted expansion.
platform integration
Recent official evidence shows a focus on platform integration.
Key features
  • Cookieless visit counting
  • Open-source self-hosting
  • Hosted service
  • Referrer and campaign reports
  • Browser and location reports
  • JavaScript-free tracking pixel
  • Data export
  • Live visitor dashboards and multi-site widgets
  • Custom events, goals and funnels
  • User journeys and UTM campaign reports
  • File, S3 and SFTP exports with schedules
  • REST and live APIs, SDKs and MCP server
  • Optional cookieless tracking mode
Important considerations Hosted use is donation-supported with a reasonable-use policy; high-volume or specialized deployments should be self-hosted.Vendor cloud only, processed on EU infrastructure. Default tracking sets third-party collector cookies (2-year visitor ID, 30-minute session); the optional cookieless mode loses returning-visitor and cross-page session tracking. Page views and custom events share one quota, and recording stops at the plan limit. The API is read-only; session recordings and click heatmaps are not part of the documented feature set.
Integrations Ghost, HugoWordPress, Google Tag Manager, Shopify, Wix, Squarespace, Webflow, Next.js, MCP
Fact check We checked this information against official vendor sources on 2026-08-27. We checked this information against official vendor sources on 2026-10-10.

Capability matrix

This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.

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AttributeGoatCounterWireBoard
Audience insights Listed Not listed
CCPA compliant Listed Not listed
Cookieless Listed Not listed
Custom reports Listed Listed
Data export Listed Listed
Data ownership Listed Not listed
Event tracking Listed Listed
Free plan Listed Listed
Funnels Not listed Listed
GDPR compliant Listed Not listed
Goals Not listed Listed
Integrations Listed Listed
Open source Listed Not listed
Privacy-first Listed Not listed
Real-time data Listed Listed
Self-hosted Listed Not listed
User segments Listed Not listed
Web analytics Not listed Listed
Full details: GoatCounter Full details: WireBoard