Google Analytics (GA4) vs Offen Fair Web Analytics comparison

Compare pricing, deployment, product fit, integrations, and capabilities side by side.

Catalog capabilities may require a paid plan, add-on or hosted edition. “Not listed” means unverified here, not unavailable. Confirm the exact edition, usage limits and privacy settings.

Starting prices use different billing periods and usage units. Compare the same traffic, events, retention and seats.

Which platform fits your needs?

Choose Google Analytics (GA4) if

All website owners, from small businesses to enterprises

Capabilities listed only for Google Analytics (GA4) in this selection

Real-time data E-commerce tracking App analytics Event tracking Behavior analytics Funnels Revenue tracking Audience insights User segments Goals Data export Integrations Custom reports AI insights Retention analytics Cohort analysis Cross-device tracking Enterprise

Important considerations: GA4 has a steep reporting and consent-configuration learning curve; Analytics 360 pricing is not public and standard properties have lower limits.

Choose Offen Fair Web Analytics if

Teams that value visitor access to their own analytics data and accept measuring only people who opt in.

Capabilities listed only for Offen Fair Web Analytics in this selection

Privacy-first Self-hosted Open source Data ownership Web analytics

Important considerations: Uses first-party cookies after opt-in; it is not cookieless. Data expires after six months. Public releases last recorded here are from May 2024; assess maintenance and security before adoption.

Shared capabilities

Free plan

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Attribute	Google Analytics (GA4)	Offen Fair Web Analytics
Overview	Google's mainstream analytics platform for web and app measurement, built around GA4 events, attribution, advertising integrations, and BigQuery-connected reporting for larger deployments.	A self-hosted analytics project built around explicit visitor consent and end-to-end encrypted usage data. Visitors can inspect and delete their own data; operators get aggregate traffic reports.
Pricing	GA4 standard is free; Google Analytics 360 is enterprise-priced via Google sales	Free Apache-2.0-licensed software; hosting and operational work are separate costs.
Deployment	Vendor-hosted cloud	Self-hosted
Best for	All website owners, from small businesses to enterprises	Teams that value visitor access to their own analytics data and accept measuring only people who opt in.
Operator	Google LLC Subsidiary of Alphabet Inc.	Offen project Independent project
Company base	Mountain View, United States · United States	Berlin, Germany · European Union
Organization scale	190,820 employees · parent company, as of 31 Dec 2025	No comparable official organization-size figure was publicly disclosed.
Recent direction	marketing attribution Recent official evidence shows a focus on marketing attribution.	operational reliability Recent official evidence shows a focus on operational reliability.
Key features	Web and app event analytics Real-time reports E-commerce measurement Advertising attribution Audience building Explorations and funnels BigQuery export Google Ads integration	Explicit opt-in before collection Visitor data access and deletion End-to-end encrypted usage data Traffic, referrer and campaign reporting Self-hosted binary or Docker deployment
Important considerations	GA4 has a steep reporting and consent-configuration learning curve; Analytics 360 pricing is not public and standard properties have lower limits.	Uses first-party cookies after opt-in; it is not cookieless. Data expires after six months. Public releases last recorded here are from May 2024; assess maintenance and security before adoption.
Integrations	Google Ads, BigQuery, Shopify	JavaScript, Docker
Fact check	We checked this information against official vendor sources on 2026-08-08.	We checked this information against official vendor sources on 2026-09-30.

Capability matrix

This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.

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Attribute	Google Analytics (GA4)	Offen Fair Web Analytics
AI insights	Listed	Not listed
App analytics	Listed	Not listed
Audience insights	Listed	Not listed
Behavior analytics	Listed	Not listed
Cohort analysis	Listed	Not listed
Cross-device tracking	Listed	Not listed
Custom reports	Listed	Not listed
Data export	Listed	Not listed
Data ownership	Not listed	Listed
E-commerce tracking	Listed	Not listed
Enterprise	Listed	Not listed
Event tracking	Listed	Not listed
Free plan	Listed	Listed
Funnels	Listed	Not listed
Goals	Listed	Not listed
Integrations	Listed	Not listed
Open source	Not listed	Listed
Privacy-first	Not listed	Listed
Real-time data	Listed	Not listed
Retention analytics	Listed	Not listed
Revenue tracking	Listed	Not listed
Self-hosted	Not listed	Listed
User segments	Listed	Not listed
Web analytics	Not listed	Listed

Full details: Google Analytics (GA4) Full details: Offen Fair Web Analytics