Google Analytics (GA4) vs WireBoard comparison

Compare pricing, deployment, product fit, integrations, and capabilities side by side.

Catalog capabilities may require a paid plan, add-on or hosted edition. “Not listed” means unverified here, not unavailable. Confirm the exact edition, usage limits and privacy settings.

Starting prices use different billing periods and usage units. Compare the same traffic, events, retention and seats.

Which platform fits your needs?

Choose Google Analytics (GA4) if

All website owners, from small businesses to enterprises

Capabilities listed only for Google Analytics (GA4) in this selection

E-commerce tracking App analytics Behavior analytics Revenue tracking Audience insights User segments AI insights Retention analytics Cohort analysis Cross-device tracking Enterprise

Important considerations: GA4 has a steep reporting and consent-configuration learning curve; Analytics 360 pricing is not public and standard properties have lower limits.

Choose WireBoard if

Publishers, site owners and agencies that want live traffic dashboards across several websites.

Capabilities listed only for WireBoard in this selection

Web analytics

Important considerations: Vendor cloud only, processed on EU infrastructure. Default tracking sets third-party collector cookies (2-year visitor ID, 30-minute session); the optional cookieless mode loses returning-visitor and cross-page session tracking. Page views and custom events share one quota, and recording stops at the plan limit. The API is read-only; session recordings and click heatmaps are not part of the documented feature set.

Shared capabilities

Free plan Real-time data Event tracking Funnels Goals Data export Integrations Custom reports

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Attribute	Google Analytics (GA4)	WireBoard
Overview	Google's mainstream analytics platform for web and app measurement, built around GA4 events, attribution, advertising integrations, and BigQuery-connected reporting for larger deployments.	A hosted real-time web analytics service with customizable multi-site dashboards, custom events, goals, funnels, user journeys, scheduled exports and read-only REST and live-streaming APIs.
Pricing	GA4 standard is free; Google Analytics 360 is enterprise-priced via Google sales	Free plan with 2 websites, 3 dashboards, 50,000 monthly page views or events and 1 month of visible history. Explorer starts at $9/month for 100,000 page views, 3 years of history and team access; yearly billing saves 17%. Enterprise pricing is custom.
Deployment	Vendor-hosted cloud	Vendor-hosted cloud
Best for	All website owners, from small businesses to enterprises	Publishers, site owners and agencies that want live traffic dashboards across several websites.
Operator	Google LLC Subsidiary of Alphabet Inc.	SwissOps Ltd. Independent private company
Company base	Mountain View, United States · United States	Renens, Switzerland · Other region
Organization scale	190,820 employees · parent company, as of 31 Dec 2025	No comparable official organization-size figure was publicly disclosed.
Recent direction	marketing attribution Recent official evidence shows a focus on marketing attribution.	platform integration Recent official evidence shows a focus on platform integration.
Key features	Web and app event analytics Real-time reports E-commerce measurement Advertising attribution Audience building Explorations and funnels BigQuery export Google Ads integration	Live visitor dashboards and multi-site widgets Custom events, goals and funnels User journeys and UTM campaign reports File, S3 and SFTP exports with schedules REST and live APIs, SDKs and MCP server Optional cookieless tracking mode
Important considerations	GA4 has a steep reporting and consent-configuration learning curve; Analytics 360 pricing is not public and standard properties have lower limits.	Vendor cloud only, processed on EU infrastructure. Default tracking sets third-party collector cookies (2-year visitor ID, 30-minute session); the optional cookieless mode loses returning-visitor and cross-page session tracking. Page views and custom events share one quota, and recording stops at the plan limit. The API is read-only; session recordings and click heatmaps are not part of the documented feature set.
Integrations	Google Ads, BigQuery, Shopify	WordPress, Google Tag Manager, Shopify, Wix, Squarespace, Webflow, Next.js, MCP
Fact check	We checked this information against official vendor sources on 2026-08-08.	We checked this information against official vendor sources on 2026-10-10.

Capability matrix

This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.

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Attribute	Google Analytics (GA4)	WireBoard
AI insights	Listed	Not listed
App analytics	Listed	Not listed
Audience insights	Listed	Not listed
Behavior analytics	Listed	Not listed
Cohort analysis	Listed	Not listed
Cross-device tracking	Listed	Not listed
Custom reports	Listed	Listed
Data export	Listed	Listed
E-commerce tracking	Listed	Not listed
Enterprise	Listed	Not listed
Event tracking	Listed	Listed
Free plan	Listed	Listed
Funnels	Listed	Listed
Goals	Listed	Listed
Integrations	Listed	Listed
Real-time data	Listed	Listed
Retention analytics	Listed	Not listed
Revenue tracking	Listed	Not listed
User segments	Listed	Not listed
Web analytics	Not listed	Listed

Full details: Google Analytics (GA4) Full details: WireBoard