Compare pricing, deployment, product fit, integrations, and capabilities side by side.
Marketers and product teams needing detailed user behavior insights
Important considerations: Replay quotas and retention vary by plan. Recording downloads start on Startup; targeting, API access, and form analytics start on Growth; phone support and custom services start on Accelerate.
Businesses and organizations that want full data ownership and privacy compliance
Important considerations: On-Premise is free at the core but advanced plugins, support, hosting, maintenance, and infrastructure can add cost.
| Attribute | Inspectlet | Matomo |
|---|---|---|
| Overview | A behavior analytics platform with session replay, heatmaps, A/B testing, error logging, surveys, AI session analysis, funnels, targeting, and form analytics. | A privacy-focused analytics suite available in self-hosted and cloud editions, designed for organizations that need full data ownership, governance controls, and extensible analytics across websites and apps. |
| Pricing | Free plan; Micro is $39/month, Startup $79/month, Growth $149/month, and listed Enterprise tiers start at $499/month | Self-hosted open source; Matomo Cloud pricing is traffic-based via its public calculator, with enterprise support and add-ons priced separately |
| Deployment | Vendor-hosted cloud | Self-hosted and hosted options |
| Best for | Marketers and product teams needing detailed user behavior insights | Businesses and organizations that want full data ownership and privacy compliance |
| Operator | Inspectlet, Inc. Independent private company | InnoCraft Limited Independent private company |
| Company base | Santa Clara, United States · United States | Auckland, New Zealand · Other region |
| Organization scale | No comparable official organization-size figure was publicly disclosed. | No comparable official organization-size figure was publicly disclosed. |
| Recent direction | AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis. | AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis. |
| Key features |
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| Important considerations | Replay quotas and retention vary by plan. Recording downloads start on Startup; targeting, API access, and form analytics start on Growth; phone support and custom services start on Accelerate. | On-Premise is free at the core but advanced plugins, support, hosting, maintenance, and infrastructure can add cost. |
| Integrations | Shopify, WordPress | WordPress, Magento, Google Tag Manager |
| Fact check | We checked this information against official vendor sources on 2026-08-14. | We checked this information against official vendor sources on 2026-08-08. |
This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.
| Attribute | Inspectlet | Matomo |
|---|---|---|
| A/B testing | Listed | Listed |
| AI insights | Listed | Not listed |
| App analytics | Not listed | Listed |
| Audience insights | Not listed | Listed |
| Behavior analytics | Listed | Listed |
| CCPA compliant | Not listed | Listed |
| Cohort analysis | Not listed | Listed |
| Cross-device tracking | Not listed | Listed |
| Custom reports | Listed | Listed |
| Data export | Listed | Listed |
| Data ownership | Not listed | Listed |
| E-commerce tracking | Not listed | Listed |
| Error tracking | Listed | Not listed |
| Event tracking | Listed | Listed |
| Free plan | Listed | Not listed |
| Funnels | Listed | Listed |
| GDPR compliant | Not listed | Listed |
| Goals | Listed | Listed |
| Heatmaps | Listed | Listed |
| Integrations | Listed | Listed |
| Open source | Not listed | Listed |
| Privacy-first | Not listed | Listed |
| Real-time data | Not listed | Listed |
| Retention analytics | Not listed | Listed |
| Revenue tracking | Not listed | Listed |
| Self-hosted | Not listed | Listed |
| Session recordings | Listed | Listed |
| Surveys | Listed | Not listed |
| User feedback | Listed | Not listed |
| User segments | Listed | Listed |