| Overview |
A behavior analytics platform with session replay, heatmaps, A/B testing, error logging, surveys, AI session analysis, funnels, targeting, and form analytics. | A privacy-first and open-source analytics platform focused on simple reporting, cookieless tracking, funnels, Search Console insights, and recent additions like scroll-depth tracking and AI-referral monitoring. |
| Pricing |
Free plan; Micro is $39/month, Startup $79/month, Growth $149/month, and listed Enterprise tiers start at $499/month | Cloud plans start at $9/month (Starter), $14/month (Growth), and $19/month (Business); Enterprise is custom and Community Edition is self-hosted |
| Deployment |
Vendor-hosted cloud | Self-hosted and hosted options |
| Best for |
Marketers and product teams needing detailed user behavior insights | Publishers, SaaS teams, and privacy-first site owners who want simple reporting without consent-banner complexity |
| Operator |
Inspectlet, Inc. Independent private company | Plausible Insights OÜ Independent private company |
| Company base |
Santa Clara, United States · United States | Tartu, Estonia · European Union |
| Organization scale |
No comparable official organization-size figure was publicly disclosed. | 10 team members · operator, as of 13 Aug 2026 |
| Recent direction |
AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis. | marketing attribution Recent official evidence shows a focus on marketing attribution. |
| Key features |
- Session replay
- Heatmaps
- A/B testing
- Error logging
- Surveys
- AI session insights
- Conversion funnels
- Form analytics
|
- Cookieless tracking
- Real-time analytics
- Scroll depth tracking
- Funnels
- Search Console integration
- Self-hosted option
- Open source
|
| Important considerations |
Replay quotas and retention vary by plan. Recording downloads start on Startup; targeting, API access, and form analytics start on Growth; phone support and custom services start on Accelerate. | Starter is limited to one site; funnels, revenue tracking, custom properties, and API access require the Business tier. |
| Integrations |
Shopify, WordPress | WordPress, Shopify, Zapier |
| Fact check |
We checked this information against official vendor sources on 2026-08-14. |
We checked this information against official vendor sources on 2026-08-08. |