| Overview |
A behavior analytics platform with session replay, heatmaps, A/B testing, error logging, surveys, AI session analysis, funnels, targeting, and form analytics. | A privacy-first analytics platform built around straightforward traffic reporting, lightweight event tracking, and GDPR-friendly measurement with minimal setup. |
| Pricing |
Free plan; Micro is $39/month, Startup $79/month, Growth $149/month, and listed Enterprise tiers start at $499/month | Free hobby plan with one month of history; paid self-serve pricing starts at €20/month for 100K monthly pageviews; Enterprise is custom |
| Deployment |
Vendor-hosted cloud | Vendor-hosted cloud |
| Best for |
Marketers and product teams needing detailed user behavior insights | Website owners who prioritize privacy and simplicity |
| Operator |
Inspectlet, Inc. Independent private company | Simple Analytics B.V. Independent private company |
| Company base |
Santa Clara, United States · United States | Amsterdam, Netherlands · European Union |
| Organization scale |
No comparable official organization-size figure was publicly disclosed. | 3 team members · operator, as of 13 Aug 2026 |
| Recent direction |
AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis. | AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis. |
| Key features |
- Session replay
- Heatmaps
- A/B testing
- Error logging
- Surveys
- AI session insights
- Conversion funnels
- Form analytics
|
- Cookieless traffic dashboard
- Real-time reporting
- Events and goals
- Ecommerce tracking
- AI-assisted analysis
- Automated reports
- Raw data export
- Lightweight tracking script
|
| Important considerations |
Replay quotas and retention vary by plan. Recording downloads start on Startup; targeting, API access, and form analytics start on Growth; phone support and custom services start on Accelerate. | Free accounts retain only one month of history and require a public badge; paid price varies with data-point volume and extra users. |
| Integrations |
Shopify, WordPress | Ghost, WordPress |
| Fact check |
We checked this information against official vendor sources on 2026-08-14. |
We checked this information against official vendor sources on 2026-08-08. |