Compare pricing, deployment, product fit, integrations, and capabilities side by side.
Marketers and product teams needing detailed user behavior insights
Important considerations: Replay quotas and retention vary by plan. Recording downloads start on Startup; targeting, API access, and form analytics start on Growth; phone support and custom services start on Accelerate.
Small businesses and bloggers needing simple web analytics
Important considerations: Free history is limited to 14 days; session replay is a separate allowance and heatmaps require Premium Plus.
| Attribute | Inspectlet | Statcounter |
|---|---|---|
| Overview | A behavior analytics platform with session replay, heatmaps, A/B testing, error logging, surveys, AI session analysis, funnels, targeting, and form analytics. | A hosted web analytics service centered on real-time visitor feeds, traffic trends, landing-page and paid-traffic analysis, conversions, session replay, and higher-tier heatmaps. |
| Pricing | Free plan; Micro is $39/month, Startup $79/month, Growth $149/month, and listed Enterprise tiers start at $499/month | Basic is free for 5,000 sessions/month with 14-day retention; Premium starts at €9/month and Premium Plus at €19/month for 20,000 sessions |
| Deployment | Vendor-hosted cloud | Vendor-hosted cloud |
| Best for | Marketers and product teams needing detailed user behavior insights | Small businesses and bloggers needing simple web analytics |
| Operator | Inspectlet, Inc. Independent private company | StatCounter Independent private company |
| Company base | Santa Clara, United States · United States | Dublin, Ireland · European Union |
| Organization scale | No comparable official organization-size figure was publicly disclosed. | No comparable official organization-size figure was publicly disclosed. |
| Recent direction | AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis. | operational reliability Recent official evidence shows a focus on operational reliability. |
| Key features |
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| Important considerations | Replay quotas and retention vary by plan. Recording downloads start on Startup; targeting, API access, and form analytics start on Growth; phone support and custom services start on Accelerate. | Free history is limited to 14 days; session replay is a separate allowance and heatmaps require Premium Plus. |
| Integrations | Shopify, WordPress | WordPress, Shopify |
| Fact check | We checked this information against official vendor sources on 2026-08-14. | We checked this information against official vendor sources on 2026-08-08. |
This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.
| Attribute | Inspectlet | Statcounter |
|---|---|---|
| A/B testing | Listed | Not listed |
| AI insights | Listed | Not listed |
| Behavior analytics | Listed | Listed |
| Custom reports | Listed | Not listed |
| Data export | Listed | Listed |
| Error tracking | Listed | Not listed |
| Event tracking | Listed | Listed |
| Free plan | Listed | Listed |
| Funnels | Listed | Not listed |
| Goals | Listed | Listed |
| Heatmaps | Listed | Listed |
| Integrations | Listed | Listed |
| Real-time data | Not listed | Listed |
| Session recordings | Listed | Listed |
| Surveys | Listed | Not listed |
| User feedback | Listed | Not listed |
| User segments | Listed | Not listed |