| Overview |
A behavior analytics platform with session replay, heatmaps, A/B testing, error logging, surveys, AI session analysis, funnels, targeting, and form analytics. | A privacy-focused, open-source web analytics platform with cookieless traffic and event reporting, funnels, performance and error monitoring, session analysis, replay, feature flags, and A/B testing in cloud or self-hosted editions. |
| Pricing |
Free plan; Micro is $39/month, Startup $79/month, Growth $149/month, and listed Enterprise tiers start at $499/month | Cloud has a 14-day trial; Standard starts at $19/month and Plus at $39/month for 100,000 monthly events; Enterprise is custom; self-hosted Community Edition is free |
| Deployment |
Vendor-hosted cloud | Self-hosted and hosted options |
| Best for |
Marketers and product teams needing detailed user behavior insights | Privacy-conscious website, product, and engineering teams that want analytics with performance, errors, replay, and optional self-hosting |
| Operator |
Inspectlet, Inc. Independent private company | Swetrix Ltd Independent private company |
| Company base |
Santa Clara, United States · United States | Edinburgh, United Kingdom · United Kingdom |
| Organization scale |
No comparable official organization-size figure was publicly disclosed. | No comparable official organization-size figure was publicly disclosed. |
| Recent direction |
AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis. | privacy-focused analytics Recent official evidence shows a focus on privacy-focused analytics. |
| Key features |
- Session replay
- Heatmaps
- A/B testing
- Error logging
- Surveys
- AI session insights
- Conversion funnels
- Form analytics
|
- Cookieless web analytics
- Events, goals, and funnels
- Real-time dashboard
- Performance monitoring
- Error tracking
- Session and user-profile analysis
- Session replay on Plus
- Feature flags and A/B testing
- API and data export
- Self-hosted Community Edition
|
| Important considerations |
Replay quotas and retention vary by plan. Recording downloads start on Startup; targeting, API access, and form analytics start on Growth; phone support and custom services start on Accelerate. | Cloud has no permanent free plan and the trial requires a payment method. Replay, feature flags, and A/B testing require Plus; self-hosting shifts upgrades, storage, security, and backups to your team. |
| Integrations |
Shopify, WordPress | Google Analytics import, WordPress, Google Tag Manager, REST API |
| Fact check |
We checked this information against official vendor sources on 2026-08-14. |
We checked this information against official vendor sources on 2026-08-09. |