Compare pricing, deployment, product fit, integrations, and capabilities side by side.
Catalog capabilities may require a paid plan, add-on or hosted edition. “Not listed” means unverified here, not unavailable. Confirm the exact edition, usage limits and privacy settings.
Starting prices use different billing periods and usage units. Compare the same traffic, events, retention and seats.
Choose Lucky Orange ifSMBs and e-commerce teams needing qualitative and real-time visitor insights
Important considerations: There is no permanent free plan; pricing scales with monthly sessions, while longer storage and Discovery AI can cost extra.
Choose Matomo ifBusinesses and organizations that want full data ownership and privacy compliance
Important considerations: The On-Premise core is free; premium plugins and operations add cost. Cookieless tracking requires explicit configuration and reduces returning-visitor accuracy. Disabling analytics cookies does not by itself settle consent or other privacy requirements.
Swipe or use arrow keys to view all columns.
| Attribute | Lucky Orange | Matomo |
|---|---|---|
| Overview | A real-time behavior analytics suite offering session recordings, dynamic heatmaps, conversion funnels, live chat, and surveys—all features included in every plan. | A privacy-focused analytics suite available in self-hosted and cloud editions, designed for organizations that need full data ownership, governance controls, and extensible analytics across websites and apps. |
| Pricing | 7-day free trial; Build costs $39/month or $32/month billed yearly; Grow, Expand, Scale, and custom Enterprise tiers raise session limits | Self-hosted open source; Matomo Cloud pricing is traffic-based via its public calculator, with enterprise support and add-ons priced separately |
| Deployment | Vendor-hosted cloud | Self-hosted and hosted options |
| Best for | SMBs and e-commerce teams needing qualitative and real-time visitor insights | Businesses and organizations that want full data ownership and privacy compliance |
| Operator | Lucky Orange, LLC Independent private company | InnoCraft Limited Independent private company |
| Company base | Overland Park, United States · United States | Auckland, New Zealand · Other region |
| Organization scale | No comparable official organization-size figure was publicly disclosed. | No comparable official organization-size figure was publicly disclosed. |
| Recent direction | AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis. | AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis. |
| Key features |
|
|
| Important considerations | There is no permanent free plan; pricing scales with monthly sessions, while longer storage and Discovery AI can cost extra. | The On-Premise core is free; premium plugins and operations add cost. Cookieless tracking requires explicit configuration and reduces returning-visitor accuracy. Disabling analytics cookies does not by itself settle consent or other privacy requirements. |
| Integrations | Shopify, WordPress, HubSpot, Zapier, BigCommerce | WordPress, Magento, Google Tag Manager |
| Fact check | We checked this information against official vendor sources on 2026-08-08. | We checked this information against official vendor sources on 2026-09-30. |
This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.
Swipe or use arrow keys to view all columns.
| Attribute | Lucky Orange | Matomo |
|---|---|---|
| A/B testing | Not listed | Listed |
| AI insights | Listed | Not listed |
| App analytics | Not listed | Listed |
| Audience insights | Listed | Listed |
| Behavior analytics | Listed | Listed |
| CCPA compliant | Not listed | Listed |
| Cohort analysis | Not listed | Listed |
| Cookieless | Not listed | Listed |
| Cross-device tracking | Not listed | Listed |
| Custom reports | Listed | Listed |
| Data export | Listed | Listed |
| Data ownership | Not listed | Listed |
| E-commerce tracking | Listed | Listed |
| Event tracking | Listed | Listed |
| Funnels | Listed | Listed |
| GDPR compliant | Not listed | Listed |
| Goals | Listed | Listed |
| Heatmaps | Listed | Listed |
| Integrations | Listed | Listed |
| Open source | Not listed | Listed |
| Privacy-first | Not listed | Listed |
| Real-time data | Listed | Listed |
| Retention analytics | Not listed | Listed |
| Revenue tracking | Listed | Listed |
| Self-hosted | Not listed | Listed |
| Session recordings | Listed | Listed |
| Surveys | Listed | Not listed |
| User feedback | Listed | Not listed |
| User segments | Listed | Listed |