| Overview |
A real-time behavior analytics suite offering session recordings, dynamic heatmaps, conversion funnels, live chat, and surveys—all features included in every plan. | A privacy-first and open-source analytics platform focused on simple reporting, cookieless tracking, funnels, Search Console insights, and recent additions like scroll-depth tracking and AI-referral monitoring. |
| Pricing |
7-day free trial; Build costs $39/month or $32/month billed yearly; Grow, Expand, Scale, and custom Enterprise tiers raise session limits | Cloud plans start at $9/month (Starter), $14/month (Growth), and $19/month (Business); Enterprise is custom and Community Edition is self-hosted |
| Deployment |
Vendor-hosted cloud | Self-hosted and hosted options |
| Best for |
SMBs and e-commerce teams needing qualitative and real-time visitor insights | Publishers, SaaS teams, and privacy-first site owners who want simple reporting without consent-banner complexity |
| Operator |
Lucky Orange, LLC
Independent private company | Plausible Insights OÜ
Independent private company |
| Company base |
Overland Park, United States · United States | Tartu, Estonia · European Union |
| Organization scale |
No comparable official organization-size figure was publicly disclosed. | 10 team members · operator, as of 13 Aug 2026 |
| Recent direction |
AI-assisted analysis
Recent official evidence shows a focus on AI-assisted analysis. | marketing attribution
Recent official evidence shows a focus on marketing attribution. |
| Key features |
- Session replay
- Dynamic heatmaps
- Conversion funnels
- Page and form analytics
- Live chat
- Surveys and announcements
- Live visitor view
- Custom segmentation
- Discovery AI add-on
|
- Cookieless tracking
- Real-time analytics
- Scroll depth tracking
- Funnels
- Search Console integration
- Self-hosted option
- Open source
|
| Important considerations |
There is no permanent free plan; pricing scales with monthly sessions, while longer storage and Discovery AI can cost extra. | Starter is limited to one site; funnels, revenue tracking, custom properties, and API access require the Business tier. |
| Integrations |
Shopify, WordPress, HubSpot, Zapier, BigCommerce | WordPress, Shopify, Zapier |
| Fact check |
We checked this information against official vendor sources on 2026-08-08. |
We checked this information against official vendor sources on 2026-08-08. |