| Overview |
A real-time behavior analytics suite offering session recordings, dynamic heatmaps, conversion funnels, live chat, and surveys—all features included in every plan. | A digital intelligence and competitive research platform that helps teams benchmark traffic, analyze channels, study search visibility, and monitor AI-driven discovery trends. |
| Pricing |
7-day free trial; Build costs $39/month or $32/month billed yearly; Grow, Expand, Scale, and custom Enterprise tiers raise session limits | Free public data is limited; self-service packages are available for individuals and small teams, while premium Web Intelligence and business packages use custom pricing |
| Deployment |
Vendor-hosted cloud | Vendor-hosted cloud |
| Best for |
SMBs and e-commerce teams needing qualitative and real-time visitor insights | Marketers, businesses, and agencies needing competitive and market insights |
| Operator |
Lucky Orange, LLC Independent private company | Similarweb Ltd. Independent public company |
| Company base |
Overland Park, United States · United States | Givatayim, Israel · Other region |
| Organization scale |
No comparable official organization-size figure was publicly disclosed. | 1,000 employees · operator, as of 31 Dec 2025 |
| Recent direction |
AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis. | AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis. |
| Key features |
- Session replay
- Dynamic heatmaps
- Conversion funnels
- Page and form analytics
- Live chat
- Surveys and announcements
- Live visitor view
- Custom segmentation
- Discovery AI add-on
|
- Estimated website traffic
- Audience and geography analysis
- Channel and referral analysis
- Keyword and SERP research
- Competitive benchmarking
- AI search visibility
- Historical market data
- APIs and data feeds
|
| Important considerations |
There is no permanent free plan; pricing scales with monthly sessions, while longer storage and Discovery AI can cost extra. | Similarweb estimates external market and competitor traffic rather than replacing first-party site instrumentation; depth, countries, history, and APIs vary by package. |
| Integrations |
Shopify, WordPress, HubSpot, Zapier, BigCommerce | API |
| Fact check |
We checked this information against official vendor sources on 2026-08-08. |
We checked this information against official vendor sources on 2026-08-08. |