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Lucky Orange vs WireBoard comparison

Compare pricing, deployment, product fit, integrations, and capabilities side by side.

Catalog capabilities may require a paid plan, add-on or hosted edition. “Not listed” means unverified here, not unavailable. Confirm the exact edition, usage limits and privacy settings.

Starting prices use different billing periods and usage units. Compare the same traffic, events, retention and seats.

Which platform fits your needs?

Choose WireBoard if

Publishers, site owners and agencies that want live traffic dashboards across several websites.

Capabilities listed only for WireBoard in this selection

Important considerations: Vendor cloud only, processed on EU infrastructure. Default tracking sets third-party collector cookies (2-year visitor ID, 30-minute session); the optional cookieless mode loses returning-visitor and cross-page session tracking. Page views and custom events share one quota, and recording stops at the plan limit. The API is read-only; session recordings and click heatmaps are not part of the documented feature set.

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Attribute Lucky Orange WireBoard
Overview A real-time behavior analytics suite offering session recordings, dynamic heatmaps, conversion funnels, live chat, and surveys—all features included in every plan.A hosted real-time web analytics service with customizable multi-site dashboards, custom events, goals, funnels, user journeys, scheduled exports and read-only REST and live-streaming APIs.
Pricing 7-day free trial; Build costs $39/month or $32/month billed yearly; Grow, Expand, Scale, and custom Enterprise tiers raise session limitsFree plan with 2 websites, 3 dashboards, 50,000 monthly page views or events and 1 month of visible history. Explorer starts at $9/month for 100,000 page views, 3 years of history and team access; yearly billing saves 17%. Enterprise pricing is custom.
Deployment Vendor-hosted cloudVendor-hosted cloud
Best for SMBs and e-commerce teams needing qualitative and real-time visitor insightsPublishers, site owners and agencies that want live traffic dashboards across several websites.
Operator Lucky Orange, LLC
Independent private company
SwissOps Ltd.
Independent private company
Company base Overland Park, United States · United StatesRenens, Switzerland · Other region
Organization scale No comparable official organization-size figure was publicly disclosed.No comparable official organization-size figure was publicly disclosed.
Recent direction AI-assisted analysis
Recent official evidence shows a focus on AI-assisted analysis.
platform integration
Recent official evidence shows a focus on platform integration.
Key features
  • Session replay
  • Dynamic heatmaps
  • Conversion funnels
  • Page and form analytics
  • Live chat
  • Surveys and announcements
  • Live visitor view
  • Custom segmentation
  • Discovery AI add-on
  • Live visitor dashboards and multi-site widgets
  • Custom events, goals and funnels
  • User journeys and UTM campaign reports
  • File, S3 and SFTP exports with schedules
  • REST and live APIs, SDKs and MCP server
  • Optional cookieless tracking mode
Important considerations There is no permanent free plan; pricing scales with monthly sessions, while longer storage and Discovery AI can cost extra.Vendor cloud only, processed on EU infrastructure. Default tracking sets third-party collector cookies (2-year visitor ID, 30-minute session); the optional cookieless mode loses returning-visitor and cross-page session tracking. Page views and custom events share one quota, and recording stops at the plan limit. The API is read-only; session recordings and click heatmaps are not part of the documented feature set.
Integrations Shopify, WordPress, HubSpot, Zapier, BigCommerceWordPress, Google Tag Manager, Shopify, Wix, Squarespace, Webflow, Next.js, MCP
Fact check We checked this information against official vendor sources on 2026-08-08. We checked this information against official vendor sources on 2026-10-10.

Capability matrix

This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.

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AttributeLucky OrangeWireBoard
AI insights Listed Not listed
Audience insights Listed Not listed
Behavior analytics Listed Not listed
Custom reports Listed Listed
Data export Listed Listed
E-commerce tracking Listed Not listed
Event tracking Listed Listed
Free plan Not listed Listed
Funnels Listed Listed
Goals Listed Listed
Heatmaps Listed Not listed
Integrations Listed Listed
Real-time data Listed Listed
Revenue tracking Listed Not listed
Session recordings Listed Not listed
Surveys Listed Not listed
User feedback Listed Not listed
User segments Listed Not listed
Web analytics Not listed Listed
Full details: Lucky Orange Full details: WireBoard