Matomo vs Offen Fair Web Analytics comparison

Compare pricing, deployment, product fit, integrations, and capabilities side by side.

Catalog capabilities may require a paid plan, add-on or hosted edition. “Not listed” means unverified here, not unavailable. Confirm the exact edition, usage limits and privacy settings.

Starting prices use different billing periods and usage units. Compare the same traffic, events, retention and seats.

Which platform fits your needs?

Choose Matomo if

Businesses and organizations that want full data ownership and privacy compliance

Capabilities listed only for Matomo in this selection

GDPR compliant CCPA compliant Real-time data E-commerce tracking App analytics Event tracking Behavior analytics Funnels Revenue tracking Audience insights User segments Session recordings Heatmaps A/B testing Goals Data export Integrations Custom reports Retention analytics Cohort analysis Cross-device tracking Cookieless

Important considerations: The On-Premise core is free; premium plugins and operations add cost. Cookieless tracking requires explicit configuration and reduces returning-visitor accuracy. Disabling analytics cookies does not by itself settle consent or other privacy requirements.

Choose Offen Fair Web Analytics if

Teams that value visitor access to their own analytics data and accept measuring only people who opt in.

Capabilities listed only for Offen Fair Web Analytics in this selection

Free plan Web analytics

Important considerations: Uses first-party cookies after opt-in; it is not cookieless. Data expires after six months. Public releases last recorded here are from May 2024; assess maintenance and security before adoption.

Shared capabilities

Privacy-first Self-hosted Open source Data ownership

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Attribute	Matomo	Offen Fair Web Analytics
Overview	A privacy-focused analytics suite available in self-hosted and cloud editions, designed for organizations that need full data ownership, governance controls, and extensible analytics across websites and apps.	A self-hosted analytics project built around explicit visitor consent and end-to-end encrypted usage data. Visitors can inspect and delete their own data; operators get aggregate traffic reports.
Pricing	Self-hosted open source; Matomo Cloud pricing is traffic-based via its public calculator, with enterprise support and add-ons priced separately	Free Apache-2.0-licensed software; hosting and operational work are separate costs.
Deployment	Self-hosted and hosted options	Self-hosted
Best for	Businesses and organizations that want full data ownership and privacy compliance	Teams that value visitor access to their own analytics data and accept measuring only people who opt in.
Operator	InnoCraft Limited Independent private company	Offen project Independent project
Company base	Auckland, New Zealand · Other region	Berlin, Germany · European Union
Organization scale	No comparable official organization-size figure was publicly disclosed.	No comparable official organization-size figure was publicly disclosed.
Recent direction	AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis.	operational reliability Recent official evidence shows a focus on operational reliability.
Key features	Self-hosted Session recordings Heatmaps A/B testing Open source GDPR compliant E-commerce tracking Data export	Explicit opt-in before collection Visitor data access and deletion End-to-end encrypted usage data Traffic, referrer and campaign reporting Self-hosted binary or Docker deployment
Important considerations	The On-Premise core is free; premium plugins and operations add cost. Cookieless tracking requires explicit configuration and reduces returning-visitor accuracy. Disabling analytics cookies does not by itself settle consent or other privacy requirements.	Uses first-party cookies after opt-in; it is not cookieless. Data expires after six months. Public releases last recorded here are from May 2024; assess maintenance and security before adoption.
Integrations	WordPress, Magento, Google Tag Manager	JavaScript, Docker
Fact check	We checked this information against official vendor sources on 2026-09-30.	We checked this information against official vendor sources on 2026-09-30.

Capability matrix

This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.

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Attribute	Matomo	Offen Fair Web Analytics
A/B testing	Listed	Not listed
App analytics	Listed	Not listed
Audience insights	Listed	Not listed
Behavior analytics	Listed	Not listed
CCPA compliant	Listed	Not listed
Cohort analysis	Listed	Not listed
Cookieless	Listed	Not listed
Cross-device tracking	Listed	Not listed
Custom reports	Listed	Not listed
Data export	Listed	Not listed
Data ownership	Listed	Listed
E-commerce tracking	Listed	Not listed
Event tracking	Listed	Not listed
Free plan	Not listed	Listed
Funnels	Listed	Not listed
GDPR compliant	Listed	Not listed
Goals	Listed	Not listed
Heatmaps	Listed	Not listed
Integrations	Listed	Not listed
Open source	Listed	Listed
Privacy-first	Listed	Listed
Real-time data	Listed	Not listed
Retention analytics	Listed	Not listed
Revenue tracking	Listed	Not listed
Self-hosted	Listed	Listed
Session recordings	Listed	Not listed
User segments	Listed	Not listed
Web analytics	Not listed	Listed

Full details: Matomo Full details: Offen Fair Web Analytics