| Overview |
A privacy-focused analytics suite available in self-hosted and cloud editions, designed for organizations that need full data ownership, governance controls, and extensible analytics across websites and apps. | An open-source, privacy-first web analytics platform available as a hosted cloud service or self-hosted AGPL-3.0 software, with cookieless traffic reporting, realtime data, funnels, visitor journeys, retention, revenue attribution, Web Vitals, exports, AI analysis, and MCP access. |
| Pricing |
Self-hosted open source; Matomo Cloud pricing is traffic-based via its public calculator, with enterprise support and add-ons priced separately | AGPL-3.0 self-hosting has no license fee. Hosted monthly plans: Starter $9 for 50,000 events and 1 site; Growth $19 for 500,000 events and 5 sites; Pro $49 for 5 million events and 10 sites. No hosted free plan. |
| Deployment |
Self-hosted and hosted options | Self-hosted and hosted options |
| Best for |
Businesses and organizations that want full data ownership and privacy compliance | Privacy-focused product, marketing, and development teams that want open web analytics with revenue attribution and AI-agent access |
| Operator |
InnoCraft Limited
Independent private company | AGHAZADA LLC
Independent private company |
| Company base |
Auckland, New Zealand · Other region | New Mexico, United States · United States |
| Organization scale |
No comparable official organization-size figure was publicly disclosed. | No comparable official organization-size figure was publicly disclosed. |
| Recent direction |
AI-assisted analysis
Recent official evidence shows a focus on AI-assisted analysis. | marketing attribution
Recent official evidence shows a focus on marketing attribution. |
| Key features |
- Self-hosted
- Session recordings
- Heatmaps
- A/B testing
- Open source
- GDPR compliant
- E-commerce tracking
- Data export
|
- Cookieless web analytics
- Hosted cloud or AGPL self-hosting
- Realtime dashboard and live globe
- Custom events and funnels
- Visitor journeys and retention
- Stripe revenue attribution
- Campaign and UTM reporting
- Core Web Vitals
- Public dashboards and embeds
- Data import and export
- AI assistant, MCP server, and CLI
|
| Important considerations |
On-Premise is free at the core but advanced plugins, support, hosting, maintenance, and infrastructure can add cost. | The hosted service has no free plan. Self-hosting needs Linux, Docker, four DNS records, about 4 GB of RAM, and 25 GB of disk; published images are amd64. Do Not Track and Global Privacy Control traffic is intentionally not recorded. |
| Integrations |
WordPress, Magento, Google Tag Manager | Stripe, Plausible, Fathom |
| Fact check |
We checked this information against official vendor sources on 2026-08-08. |
We checked this information against official vendor sources on 2026-08-27. |