| Overview |
A privacy-focused analytics suite available in self-hosted and cloud editions, designed for organizations that need full data ownership, governance controls, and extensible analytics across websites and apps. | An open-source session replay and product analytics platform that can run on your infrastructure, combining replays with errors, network activity, performance data, funnels, journeys, heatmaps, web analytics, and co-browsing. |
| Pricing |
Self-hosted open source; Matomo Cloud pricing is traffic-based via its public calculator, with enterprise support and add-ons priced separately | Open-source self-hosting is free. Cloud Free: 1,000 sessions/month; Serverless: $5.95 per 1,000 sessions/month; Dedicated: from $199/month, billed hourly; Enterprise: custom. |
| Deployment |
Self-hosted and hosted options | Self-hosted and hosted options |
| Best for |
Businesses and organizations that want full data ownership and privacy compliance | Engineering and product teams that need self-hosted replay, debugging context, and product analytics |
| Operator |
InnoCraft Limited
Independent private company | Asayer SAS
Independent private company |
| Company base |
Auckland, New Zealand · Other region | Distributed organization |
| Organization scale |
No comparable official organization-size figure was publicly disclosed. | No comparable official organization-size figure was publicly disclosed. |
| Recent direction |
AI-assisted analysis
Recent official evidence shows a focus on AI-assisted analysis. | product analytics
Recent official evidence shows a focus on product analytics. |
| Key features |
- Self-hosted
- Session recordings
- Heatmaps
- A/B testing
- Open source
- GDPR compliant
- E-commerce tracking
- Data export
|
- Self-hosted session replay
- Product and web analytics
- Error, network, and performance context
- Funnels and journeys
- Heatmaps
- Co-browsing
- Web and mobile capture
- Data export
- MCP server
|
| Important considerations |
On-Premise is free at the core but advanced plugins, support, hosting, maintenance, and infrastructure can add cost. | Cloud Free includes 2 users, 1 project, and 7-day retention. Paid Serverless includes unlimited users and projects with 30-day retention. Self-hosting requires your own infrastructure; Dedicated costs depend on the instance, region, and running time. |
| Integrations |
WordPress, Magento, Google Tag Manager | GitHub, Jira, Slack, Sentry, Datadog |
| Fact check |
We checked this information against official vendor sources on 2026-08-08. |
We checked this information against official vendor sources on 2026-09-04. |