| Overview |
A privacy-focused analytics suite available in self-hosted and cloud editions, designed for organizations that need full data ownership, governance controls, and extensible analytics across websites and apps. | A privacy-friendly web analytics service with cookieless visitor measurement, events, goals, session analysis, funnels, revenue metrics, Search Console data, A/B testing, APIs, and an Enterprise self-hosting option. |
| Pricing |
Self-hosted open source; Matomo Cloud pricing is traffic-based via its public calculator, with enterprise support and add-ons priced separately | 30-day trial; Standard starts at $6/month and Plus at $12/month for 10,000 monthly pageviews; Enterprise and self-hosted deployment use custom pricing |
| Deployment |
Self-hosted and hosted options | Self-hosted and hosted options |
| Best for |
Businesses and organizations that want full data ownership and privacy compliance | Privacy-conscious site owners, SaaS teams, and agencies that need compact traffic and conversion analytics without session replay |
| Operator |
InnoCraft Limited
Independent private company | Emvi Software GmbH
Independent private company |
| Company base |
Auckland, New Zealand · Other region | Rheda-Wiedenbrück, Germany · European Union |
| Organization scale |
No comparable official organization-size figure was publicly disclosed. | 1 employees · operator, as of 30 Dec 2025 |
| Recent direction |
AI-assisted analysis
Recent official evidence shows a focus on AI-assisted analysis. | marketing attribution
Recent official evidence shows a focus on marketing attribution. |
| Key features |
- Self-hosted
- Session recordings
- Heatmaps
- A/B testing
- Open source
- GDPR compliant
- E-commerce tracking
- Data export
|
- Cookieless web analytics
- Events and conversion goals
- Session analysis
- Funnels and segmentation
- E-commerce revenue metrics
- A/B testing
- Google Search Console plugin
- Imports from major analytics tools
- REST API, SDKs, and webhooks
- Enterprise on-premise deployment
|
| Important considerations |
On-Premise is free at the core but advanced plugins, support, hosting, maintenance, and infrastructure can add cost. | There is no permanent cloud free plan. Self-hosting is an Enterprise license rather than the standard open-source deployment path, and pageviews, events, and session extensions count toward usage. |
| Integrations |
WordPress, Magento, Google Tag Manager | Google Search Console, WordPress, REST API, Webhooks, JavaScript and server SDKs |
| Fact check |
We checked this information against official vendor sources on 2026-08-08. |
We checked this information against official vendor sources on 2026-08-09. |