Matomo vs Plausible Analytics comparison

Compare pricing, deployment, product fit, integrations, and capabilities side by side.

Which platform fits your needs?

Choose Matomo if

Businesses and organizations that want full data ownership and privacy compliance

Capabilities only listed for Matomo

E-commerce tracking App analytics Behavior analytics Revenue tracking Session recordings Heatmaps A/B testing Data ownership Custom reports Retention analytics Cohort analysis Cross-device tracking

Important considerations: On-Premise is free at the core but advanced plugins, support, hosting, maintenance, and infrastructure can add cost.

Choose Plausible Analytics if

Publishers, SaaS teams, and privacy-first site owners who want simple reporting without consent-banner complexity

Capabilities only listed for Plausible Analytics

Cookieless

Important considerations: Starter is limited to one site; funnels, revenue tracking, custom properties, and API access require the Business tier.

Shared capabilities

Privacy-first Self-hosted Open source GDPR compliant CCPA compliant Real-time data Event tracking Funnels Audience insights User segments Goals Data export Integrations

Attribute	Matomo	Plausible Analytics
Overview	A privacy-focused analytics suite available in self-hosted and cloud editions, designed for organizations that need full data ownership, governance controls, and extensible analytics across websites and apps.	A privacy-first and open-source analytics platform focused on simple reporting, cookieless tracking, funnels, Search Console insights, and recent additions like scroll-depth tracking and AI-referral monitoring.
Pricing	Self-hosted open source; Matomo Cloud pricing is traffic-based via its public calculator, with enterprise support and add-ons priced separately	Cloud plans start at $9/month (Starter), $14/month (Growth), and $19/month (Business); Enterprise is custom and Community Edition is self-hosted
Deployment	Self-hosted and hosted options	Self-hosted and hosted options
Best for	Businesses and organizations that want full data ownership and privacy compliance	Publishers, SaaS teams, and privacy-first site owners who want simple reporting without consent-banner complexity
Operator	InnoCraft Limited Independent private company	Plausible Insights OÜ Independent private company
Company base	Auckland, New Zealand · Other region	Tartu, Estonia · European Union
Organization scale	No comparable official organization-size figure was publicly disclosed.	10 team members · operator, as of 13 Aug 2026
Recent direction	AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis.	marketing attribution Recent official evidence shows a focus on marketing attribution.
Key features	Self-hosted Session recordings Heatmaps A/B testing Open source GDPR compliant E-commerce tracking Data export	Cookieless tracking Real-time analytics Scroll depth tracking Funnels Search Console integration Self-hosted option Open source
Important considerations	On-Premise is free at the core but advanced plugins, support, hosting, maintenance, and infrastructure can add cost.	Starter is limited to one site; funnels, revenue tracking, custom properties, and API access require the Business tier.
Integrations	WordPress, Magento, Google Tag Manager	WordPress, Shopify, Zapier
Fact check	We checked this information against official vendor sources on 2026-08-08.	We checked this information against official vendor sources on 2026-08-08.

Capability matrix

This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.

Attribute	Matomo	Plausible Analytics
A/B testing	Listed	Not listed
App analytics	Listed	Not listed
Audience insights	Listed	Listed
Behavior analytics	Listed	Not listed
CCPA compliant	Listed	Listed
Cohort analysis	Listed	Not listed
Cookieless	Not listed	Listed
Cross-device tracking	Listed	Not listed
Custom reports	Listed	Not listed
Data export	Listed	Listed
Data ownership	Listed	Not listed
E-commerce tracking	Listed	Not listed
Event tracking	Listed	Listed
Funnels	Listed	Listed
GDPR compliant	Listed	Listed
Goals	Listed	Listed
Heatmaps	Listed	Not listed
Integrations	Listed	Listed
Open source	Listed	Listed
Privacy-first	Listed	Listed
Real-time data	Listed	Listed
Retention analytics	Listed	Not listed
Revenue tracking	Listed	Not listed
Self-hosted	Listed	Listed
Session recordings	Listed	Not listed
User segments	Listed	Listed

Full details: Matomo Full details: Plausible Analytics