analyticsdir
Privacy-first Self-hosted Cookieless Session recordings Error tracking Free plan
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Privacy-first Self-hosted Open source Cookieless GDPR compliant CCPA compliant Free plan Real-time data E-commerce tracking App analytics Event tracking Behavior analytics Funnels Revenue tracking Error tracking Audience insights User segments Session recordings Heatmaps User feedback Surveys Polls Personalization A/B testing Goals Data ownership Data export Integrations Custom reports AI insights Retention analytics Cohort analysis Ad-blocker resistant Enterprise Market intelligence Competitive analysis Cross-device tracking Web analytics SEO research

Matomo vs Simple Analytics comparison

Compare pricing, deployment, product fit, integrations, and capabilities side by side.

Catalog capabilities may require a paid plan, add-on or hosted edition. “Not listed” means unverified here, not unavailable. Confirm the exact edition, usage limits and privacy settings.

Starting prices use different billing periods and usage units. Compare the same traffic, events, retention and seats.

Which platform fits your needs?

Choose Matomo if

Businesses and organizations that want full data ownership and privacy compliance

Capabilities listed only for Matomo in this selection

Self-hosted Open source App analytics Behavior analytics Revenue tracking Session recordings Heatmaps A/B testing Data ownership Integrations Custom reports Retention analytics Cohort analysis Cross-device tracking

Important considerations: The On-Premise core is free; premium plugins and operations add cost. Cookieless tracking requires explicit configuration and reduces returning-visitor accuracy. Disabling analytics cookies does not by itself settle consent or other privacy requirements.

Choose Simple Analytics if

Website owners who prioritize privacy and simplicity

Capabilities listed only for Simple Analytics in this selection

Free plan AI insights

Important considerations: Free accounts retain only one month of history and require a public badge; paid price varies with data-point volume and extra users.

Shared capabilities

Privacy-first GDPR compliant CCPA compliant Real-time data E-commerce tracking Event tracking Funnels Audience insights User segments Goals Data export Cookieless

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Attribute Matomo Simple Analytics
Overview A privacy-focused analytics suite available in self-hosted and cloud editions, designed for organizations that need full data ownership, governance controls, and extensible analytics across websites and apps.A privacy-first analytics platform built around straightforward traffic reporting, lightweight event tracking, and GDPR-friendly measurement with minimal setup.
Pricing Self-hosted open source; Matomo Cloud pricing is traffic-based via its public calculator, with enterprise support and add-ons priced separatelyFree hobby plan with one month of history; paid self-serve pricing starts at €20/month for 100K monthly pageviews; Enterprise is custom
Deployment Self-hosted and hosted optionsVendor-hosted cloud
Best for Businesses and organizations that want full data ownership and privacy complianceWebsite owners who prioritize privacy and simplicity
Operator InnoCraft Limited
Independent private company		Simple Analytics B.V.
Independent private company
Company base Auckland, New Zealand · Other regionAmsterdam, Netherlands · European Union
Organization scale No comparable official organization-size figure was publicly disclosed.3 team members · operator, as of 13 Aug 2026
Recent direction AI-assisted analysis
Recent official evidence shows a focus on AI-assisted analysis.		AI-assisted analysis
Recent official evidence shows a focus on AI-assisted analysis.
Key features
  • Self-hosted
  • Session recordings
  • Heatmaps
  • A/B testing
  • Open source
  • GDPR compliant
  • E-commerce tracking
  • Data export
  • Cookieless traffic dashboard
  • Real-time reporting
  • Events and goals
  • Ecommerce tracking
  • AI-assisted analysis
  • Automated reports
  • Raw data export
  • Lightweight tracking script
Important considerations The On-Premise core is free; premium plugins and operations add cost. Cookieless tracking requires explicit configuration and reduces returning-visitor accuracy. Disabling analytics cookies does not by itself settle consent or other privacy requirements.Free accounts retain only one month of history and require a public badge; paid price varies with data-point volume and extra users.
Integrations WordPress, Magento, Google Tag ManagerGhost, WordPress
Fact check We checked this information against official vendor sources on 2026-09-30. We checked this information against official vendor sources on 2026-08-08.

Capability matrix

This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.

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AttributeMatomoSimple Analytics
A/B testing Listed Not listed
AI insights Not listed Listed
App analytics Listed Not listed
Audience insights Listed Listed
Behavior analytics Listed Not listed
CCPA compliant Listed Listed
Cohort analysis Listed Not listed
Cookieless Listed Listed
Cross-device tracking Listed Not listed
Custom reports Listed Not listed
Data export Listed Listed
Data ownership Listed Not listed
E-commerce tracking Listed Listed
Event tracking Listed Listed
Free plan Not listed Listed
Funnels Listed Listed
GDPR compliant Listed Listed
Goals Listed Listed
Heatmaps Listed Not listed
Integrations Listed Not listed
Open source Listed Not listed
Privacy-first Listed Listed
Real-time data Listed Listed
Retention analytics Listed Not listed
Revenue tracking Listed Not listed
Self-hosted Listed Not listed
Session recordings Listed Not listed
User segments Listed Listed
Full details: Matomo Full details: Simple Analytics