Matomo vs Simple Analytics comparison

Compare pricing, deployment, product fit, integrations, and capabilities side by side.

Which platform fits your needs?

Choose Matomo if

Businesses and organizations that want full data ownership and privacy compliance

Capabilities only listed for Matomo

Self-hosted Open source App analytics Behavior analytics Revenue tracking Session recordings Heatmaps A/B testing Data ownership Integrations Custom reports Retention analytics Cohort analysis Cross-device tracking

Important considerations: On-Premise is free at the core but advanced plugins, support, hosting, maintenance, and infrastructure can add cost.

Choose Simple Analytics if

Website owners who prioritize privacy and simplicity

Capabilities only listed for Simple Analytics

Cookieless Free plan AI insights

Important considerations: Free accounts retain only one month of history and require a public badge; paid price varies with data-point volume and extra users.

Shared capabilities

Privacy-first GDPR compliant CCPA compliant Real-time data E-commerce tracking Event tracking Funnels Audience insights User segments Goals Data export

Attribute	Matomo	Simple Analytics
Overview	A privacy-focused analytics suite available in self-hosted and cloud editions, designed for organizations that need full data ownership, governance controls, and extensible analytics across websites and apps.	A privacy-first analytics platform built around straightforward traffic reporting, lightweight event tracking, and GDPR-friendly measurement with minimal setup.
Pricing	Self-hosted open source; Matomo Cloud pricing is traffic-based via its public calculator, with enterprise support and add-ons priced separately	Free hobby plan with one month of history; paid self-serve pricing starts at €20/month for 100K monthly pageviews; Enterprise is custom
Deployment	Self-hosted and hosted options	Vendor-hosted cloud
Best for	Businesses and organizations that want full data ownership and privacy compliance	Website owners who prioritize privacy and simplicity
Operator	InnoCraft Limited Independent private company	Simple Analytics B.V. Independent private company
Company base	Auckland, New Zealand · Other region	Amsterdam, Netherlands · European Union
Organization scale	No comparable official organization-size figure was publicly disclosed.	3 team members · operator, as of 13 Aug 2026
Recent direction	AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis.	AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis.
Key features	Self-hosted Session recordings Heatmaps A/B testing Open source GDPR compliant E-commerce tracking Data export	Cookieless traffic dashboard Real-time reporting Events and goals Ecommerce tracking AI-assisted analysis Automated reports Raw data export Lightweight tracking script
Important considerations	On-Premise is free at the core but advanced plugins, support, hosting, maintenance, and infrastructure can add cost.	Free accounts retain only one month of history and require a public badge; paid price varies with data-point volume and extra users.
Integrations	WordPress, Magento, Google Tag Manager	Ghost, WordPress
Fact check	We checked this information against official vendor sources on 2026-08-08.	We checked this information against official vendor sources on 2026-08-08.

Capability matrix

This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.

Attribute	Matomo	Simple Analytics
A/B testing	Listed	Not listed
AI insights	Not listed	Listed
App analytics	Listed	Not listed
Audience insights	Listed	Listed
Behavior analytics	Listed	Not listed
CCPA compliant	Listed	Listed
Cohort analysis	Listed	Not listed
Cookieless	Not listed	Listed
Cross-device tracking	Listed	Not listed
Custom reports	Listed	Not listed
Data export	Listed	Listed
Data ownership	Listed	Not listed
E-commerce tracking	Listed	Listed
Event tracking	Listed	Listed
Free plan	Not listed	Listed
Funnels	Listed	Listed
GDPR compliant	Listed	Listed
Goals	Listed	Listed
Heatmaps	Listed	Not listed
Integrations	Listed	Not listed
Open source	Listed	Not listed
Privacy-first	Listed	Listed
Real-time data	Listed	Listed
Retention analytics	Listed	Not listed
Revenue tracking	Listed	Not listed
Self-hosted	Listed	Not listed
Session recordings	Listed	Not listed
User segments	Listed	Listed

Full details: Matomo Full details: Simple Analytics