Matomo vs Statable comparison

Compare pricing, deployment, product fit, integrations, and capabilities side by side.

Catalog capabilities may require a paid plan, add-on or hosted edition. “Not listed” means unverified here, not unavailable. Confirm the exact edition, usage limits and privacy settings.

Starting prices use different billing periods and usage units. Compare the same traffic, events, retention and seats.

Which platform fits your needs?

Choose Matomo if

Businesses and organizations that want full data ownership and privacy compliance

Capabilities listed only for Matomo in this selection

Self-hosted Open source GDPR compliant CCPA compliant E-commerce tracking App analytics Behavior analytics Revenue tracking Audience insights Session recordings Heatmaps A/B testing Data ownership Data export Custom reports Retention analytics Cohort analysis Cross-device tracking

Important considerations: The On-Premise core is free; premium plugins and operations add cost. Cookieless tracking requires explicit configuration and reduces returning-visitor accuracy. Disabling analytics cookies does not by itself settle consent or other privacy requirements.

Choose Statable if

Website owners and small teams wanting hosted traffic and conversion reporting with API and automation access.

Capabilities listed only for Statable in this selection

Free plan Error tracking Web analytics

Important considerations: Vendor cloud only; analytics data is processed and stored in the Netherlands. Outbound clicks and downloads count as billable custom events. Daily site-specific identifiers limit continuity across days; review privacy notices and collection settings for your use case.

Shared capabilities

Privacy-first Real-time data Event tracking Funnels User segments Goals Integrations Cookieless

Swipe or use arrow keys to view all columns.

Attribute	Matomo	Statable
Overview	A privacy-focused analytics suite available in self-hosted and cloud editions, designed for organizations that need full data ownership, governance controls, and extensible analytics across websites and apps.	A hosted cookieless web analytics service with real-time traffic, custom events, goals, funnels, saved segments and error tracking. Its API, CLI and MCP integrations expose reports to other tools.
Pricing	Self-hosted open source; Matomo Cloud pricing is traffic-based via its public calculator, with enterprise support and add-ons priced separately	From $9/month for 10,000 monthly events (pageviews and custom events combined), or $7/month billed annually. All features and unlimited websites; 30-day trial without a card. Permanent Free Access is restricted to .edu, .github.io and .gitlab.io sites with a public widget.
Deployment	Self-hosted and hosted options	Vendor-hosted cloud
Best for	Businesses and organizations that want full data ownership and privacy compliance	Website owners and small teams wanting hosted traffic and conversion reporting with API and automation access.
Operator	InnoCraft Limited Independent private company	Key Arg B.V. Independent private company
Company base	Auckland, New Zealand · Other region	Monster, Netherlands · European Union
Organization scale	No comparable official organization-size figure was publicly disclosed.	No comparable official organization-size figure was publicly disclosed.
Recent direction	AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis.	platform integration Recent official evidence shows a focus on platform integration.
Key features	Self-hosted Session recordings Heatmaps A/B testing Open source GDPR compliant E-commerce tracking Data export	Cookieless traffic and real-time reports Custom events, goals and funnels Saved segments and error tracking Stats API, CLI and MCP WordPress and n8n integrations
Important considerations	The On-Premise core is free; premium plugins and operations add cost. Cookieless tracking requires explicit configuration and reduces returning-visitor accuracy. Disabling analytics cookies does not by itself settle consent or other privacy requirements.	Vendor cloud only; analytics data is processed and stored in the Netherlands. Outbound clicks and downloads count as billable custom events. Daily site-specific identifiers limit continuity across days; review privacy notices and collection settings for your use case.
Integrations	WordPress, Magento, Google Tag Manager	WordPress, n8n, MCP, CLI, Google Analytics, Google Search Console
Fact check	We checked this information against official vendor sources on 2026-09-30.	We checked this information against official vendor sources on 2026-09-30.

Capability matrix

This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.

Swipe or use arrow keys to view all columns.

Attribute	Matomo	Statable
A/B testing	Listed	Not listed
App analytics	Listed	Not listed
Audience insights	Listed	Not listed
Behavior analytics	Listed	Not listed
CCPA compliant	Listed	Not listed
Cohort analysis	Listed	Not listed
Cookieless	Listed	Listed
Cross-device tracking	Listed	Not listed
Custom reports	Listed	Not listed
Data export	Listed	Not listed
Data ownership	Listed	Not listed
E-commerce tracking	Listed	Not listed
Error tracking	Not listed	Listed
Event tracking	Listed	Listed
Free plan	Not listed	Listed
Funnels	Listed	Listed
GDPR compliant	Listed	Not listed
Goals	Listed	Listed
Heatmaps	Listed	Not listed
Integrations	Listed	Listed
Open source	Listed	Not listed
Privacy-first	Listed	Listed
Real-time data	Listed	Listed
Retention analytics	Listed	Not listed
Revenue tracking	Listed	Not listed
Self-hosted	Listed	Not listed
Session recordings	Listed	Not listed
User segments	Listed	Listed
Web analytics	Not listed	Listed

Full details: Matomo Full details: Statable