analyticsdir
Privacy-first Self-hosted Cookieless Session recordings Error tracking Free plan
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Privacy-first Self-hosted Open source Cookieless GDPR compliant CCPA compliant Free plan Real-time data E-commerce tracking App analytics Event tracking Behavior analytics Funnels Revenue tracking Error tracking Audience insights User segments Session recordings Heatmaps User feedback Surveys Polls Personalization A/B testing Goals Data ownership Data export Integrations Custom reports AI insights Retention analytics Cohort analysis Ad-blocker resistant Enterprise Market intelligence Competitive analysis Cross-device tracking Web analytics SEO research

Matomo vs Statcounter comparison

Compare pricing, deployment, product fit, integrations, and capabilities side by side.

Which platform fits your needs?

Choose Matomo if

Businesses and organizations that want full data ownership and privacy compliance

Capabilities only listed for Matomo

Privacy-first Self-hosted Open source GDPR compliant CCPA compliant E-commerce tracking App analytics Funnels Revenue tracking Audience insights User segments A/B testing Data ownership Custom reports Retention analytics Cohort analysis Cross-device tracking

Important considerations: On-Premise is free at the core but advanced plugins, support, hosting, maintenance, and infrastructure can add cost.

Choose Statcounter if

Small businesses and bloggers needing simple web analytics

Capabilities only listed for Statcounter

Free plan

Important considerations: Free history is limited to 14 days; session replay is a separate allowance and heatmaps require Premium Plus.

Shared capabilities

Real-time data Event tracking Behavior analytics Session recordings Heatmaps Goals Data export Integrations
Attribute Matomo Statcounter
Overview A privacy-focused analytics suite available in self-hosted and cloud editions, designed for organizations that need full data ownership, governance controls, and extensible analytics across websites and apps.A hosted web analytics service centered on real-time visitor feeds, traffic trends, landing-page and paid-traffic analysis, conversions, session replay, and higher-tier heatmaps.
Pricing Self-hosted open source; Matomo Cloud pricing is traffic-based via its public calculator, with enterprise support and add-ons priced separatelyBasic is free for 5,000 sessions/month with 14-day retention; Premium starts at €9/month and Premium Plus at €19/month for 20,000 sessions
Deployment Self-hosted and hosted optionsVendor-hosted cloud
Best for Businesses and organizations that want full data ownership and privacy complianceSmall businesses and bloggers needing simple web analytics
Operator InnoCraft Limited
Independent private company		StatCounter
Independent private company
Company base Auckland, New Zealand · Other regionDublin, Ireland · European Union
Organization scale No comparable official organization-size figure was publicly disclosed.No comparable official organization-size figure was publicly disclosed.
Recent direction AI-assisted analysis
Recent official evidence shows a focus on AI-assisted analysis.		operational reliability
Recent official evidence shows a focus on operational reliability.
Key features
  • Self-hosted
  • Session recordings
  • Heatmaps
  • A/B testing
  • Open source
  • GDPR compliant
  • E-commerce tracking
  • Data export
  • Real-time visitor feeds
  • Traffic trend charts
  • Visitor paths
  • Landing-page analysis
  • Conversion tracking
  • Paid-traffic analysis
  • Session replay
  • Heatmaps on Premium Plus
Important considerations On-Premise is free at the core but advanced plugins, support, hosting, maintenance, and infrastructure can add cost.Free history is limited to 14 days; session replay is a separate allowance and heatmaps require Premium Plus.
Integrations WordPress, Magento, Google Tag ManagerWordPress, Shopify
Fact check We checked this information against official vendor sources on 2026-08-08. We checked this information against official vendor sources on 2026-08-08.

Capability matrix

This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.

AttributeMatomoStatcounter
A/B testing Listed Not listed
App analytics Listed Not listed
Audience insights Listed Not listed
Behavior analytics Listed Listed
CCPA compliant Listed Not listed
Cohort analysis Listed Not listed
Cross-device tracking Listed Not listed
Custom reports Listed Not listed
Data export Listed Listed
Data ownership Listed Not listed
E-commerce tracking Listed Not listed
Event tracking Listed Listed
Free plan Not listed Listed
Funnels Listed Not listed
GDPR compliant Listed Not listed
Goals Listed Listed
Heatmaps Listed Listed
Integrations Listed Listed
Open source Listed Not listed
Privacy-first Listed Not listed
Real-time data Listed Listed
Retention analytics Listed Not listed
Revenue tracking Listed Not listed
Self-hosted Listed Not listed
Session recordings Listed Listed
User segments Listed Not listed
Full details: Matomo Full details: Statcounter