Matomo vs Statcounter comparison

Compare pricing, deployment, product fit, integrations, and capabilities side by side.

Catalog capabilities may require a paid plan, add-on or hosted edition. “Not listed” means unverified here, not unavailable. Confirm the exact edition, usage limits and privacy settings.

Starting prices use different billing periods and usage units. Compare the same traffic, events, retention and seats.

Which platform fits your needs?

Choose Matomo if

Businesses and organizations that want full data ownership and privacy compliance

Capabilities listed only for Matomo in this selection

Privacy-first Self-hosted Open source GDPR compliant CCPA compliant E-commerce tracking App analytics Funnels Revenue tracking Audience insights User segments A/B testing Data ownership Custom reports Retention analytics Cohort analysis Cross-device tracking Cookieless

Important considerations: The On-Premise core is free; premium plugins and operations add cost. Cookieless tracking requires explicit configuration and reduces returning-visitor accuracy. Disabling analytics cookies does not by itself settle consent or other privacy requirements.

Choose Statcounter if

Small businesses and bloggers needing simple web analytics

Capabilities listed only for Statcounter in this selection

Free plan

Important considerations: Free history is limited to 14 days; session replay is a separate allowance and heatmaps require Premium Plus.

Shared capabilities

Real-time data Event tracking Behavior analytics Session recordings Heatmaps Goals Data export Integrations

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Attribute	Matomo	Statcounter
Overview	A privacy-focused analytics suite available in self-hosted and cloud editions, designed for organizations that need full data ownership, governance controls, and extensible analytics across websites and apps.	A hosted web analytics service centered on real-time visitor feeds, traffic trends, landing-page and paid-traffic analysis, conversions, session replay, and higher-tier heatmaps.
Pricing	Self-hosted open source; Matomo Cloud pricing is traffic-based via its public calculator, with enterprise support and add-ons priced separately	Basic is free for 5,000 sessions/month with 14-day retention; Premium starts at €9/month and Premium Plus at €19/month for 20,000 sessions
Deployment	Self-hosted and hosted options	Vendor-hosted cloud
Best for	Businesses and organizations that want full data ownership and privacy compliance	Small businesses and bloggers needing simple web analytics
Operator	InnoCraft Limited Independent private company	StatCounter Independent private company
Company base	Auckland, New Zealand · Other region	Dublin, Ireland · European Union
Organization scale	No comparable official organization-size figure was publicly disclosed.	No comparable official organization-size figure was publicly disclosed.
Recent direction	AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis.	operational reliability Recent official evidence shows a focus on operational reliability.
Key features	Self-hosted Session recordings Heatmaps A/B testing Open source GDPR compliant E-commerce tracking Data export	Real-time visitor feeds Traffic trend charts Visitor paths Landing-page analysis Conversion tracking Paid-traffic analysis Session replay Heatmaps on Premium Plus
Important considerations	The On-Premise core is free; premium plugins and operations add cost. Cookieless tracking requires explicit configuration and reduces returning-visitor accuracy. Disabling analytics cookies does not by itself settle consent or other privacy requirements.	Free history is limited to 14 days; session replay is a separate allowance and heatmaps require Premium Plus.
Integrations	WordPress, Magento, Google Tag Manager	WordPress, Shopify
Fact check	We checked this information against official vendor sources on 2026-09-30.	We checked this information against official vendor sources on 2026-08-08.

Capability matrix

This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.

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Attribute	Matomo	Statcounter
A/B testing	Listed	Not listed
App analytics	Listed	Not listed
Audience insights	Listed	Not listed
Behavior analytics	Listed	Listed
CCPA compliant	Listed	Not listed
Cohort analysis	Listed	Not listed
Cookieless	Listed	Not listed
Cross-device tracking	Listed	Not listed
Custom reports	Listed	Not listed
Data export	Listed	Listed
Data ownership	Listed	Not listed
E-commerce tracking	Listed	Not listed
Event tracking	Listed	Listed
Free plan	Not listed	Listed
Funnels	Listed	Not listed
GDPR compliant	Listed	Not listed
Goals	Listed	Listed
Heatmaps	Listed	Listed
Integrations	Listed	Listed
Open source	Listed	Not listed
Privacy-first	Listed	Not listed
Real-time data	Listed	Listed
Retention analytics	Listed	Not listed
Revenue tracking	Listed	Not listed
Self-hosted	Listed	Not listed
Session recordings	Listed	Listed
User segments	Listed	Not listed

Full details: Matomo Full details: Statcounter