Matomo vs Swetrix comparison

Compare pricing, deployment, product fit, integrations, and capabilities side by side.

Catalog capabilities may require a paid plan, add-on or hosted edition. “Not listed” means unverified here, not unavailable. Confirm the exact edition, usage limits and privacy settings.

Starting prices use different billing periods and usage units. Compare the same traffic, events, retention and seats.

Which platform fits your needs?

Choose Matomo if

Businesses and organizations that want full data ownership and privacy compliance

Capabilities listed only for Matomo in this selection

CCPA compliant E-commerce tracking App analytics Revenue tracking Heatmaps Retention analytics Cohort analysis Cross-device tracking

Important considerations: The On-Premise core is free; premium plugins and operations add cost. Cookieless tracking requires explicit configuration and reduces returning-visitor accuracy. Disabling analytics cookies does not by itself settle consent or other privacy requirements.

Choose Swetrix if

Privacy-conscious website, product, and engineering teams that want analytics with performance, errors, replay, and optional self-hosting

Capabilities listed only for Swetrix in this selection

Error tracking Ad-blocker resistant Enterprise Web analytics

Important considerations: Cloud has no permanent free plan and the trial requires a payment method. Replay, feature flags, and A/B testing require Plus; self-hosting shifts upgrades, storage, security, and backups to your team.

Shared capabilities

Privacy-first Self-hosted Open source GDPR compliant Real-time data Event tracking Behavior analytics Funnels Audience insights User segments Session recordings A/B testing Goals Data ownership Data export Integrations Custom reports Cookieless

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Attribute	Matomo	Swetrix
Overview	A privacy-focused analytics suite available in self-hosted and cloud editions, designed for organizations that need full data ownership, governance controls, and extensible analytics across websites and apps.	A privacy-focused, open-source web analytics platform with cookieless traffic and event reporting, funnels, performance and error monitoring, session analysis, replay, feature flags, and A/B testing in cloud or self-hosted editions.
Pricing	Self-hosted open source; Matomo Cloud pricing is traffic-based via its public calculator, with enterprise support and add-ons priced separately	Cloud Standard starts at €17/month and Plus at €35/month for 100,000 monthly events; annual billing saves 17%, and VAT may apply. A 14-day trial requires a payment method. Enterprise is custom; self-hosted Community Edition is free.
Deployment	Self-hosted and hosted options	Self-hosted and hosted options
Best for	Businesses and organizations that want full data ownership and privacy compliance	Privacy-conscious website, product, and engineering teams that want analytics with performance, errors, replay, and optional self-hosting
Operator	InnoCraft Limited Independent private company	Swetrix Ltd Independent private company
Company base	Auckland, New Zealand · Other region	Edinburgh, United Kingdom · United Kingdom
Organization scale	No comparable official organization-size figure was publicly disclosed.	No comparable official organization-size figure was publicly disclosed.
Recent direction	AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis.	privacy-focused analytics Recent official evidence shows a focus on privacy-focused analytics.
Key features	Self-hosted Session recordings Heatmaps A/B testing Open source GDPR compliant E-commerce tracking Data export	Cookieless web analytics Events, goals, and funnels Real-time dashboard Performance monitoring Error tracking Session and user-profile analysis Session replay on Plus Feature flags and A/B testing API and data export Self-hosted Community Edition
Important considerations	The On-Premise core is free; premium plugins and operations add cost. Cookieless tracking requires explicit configuration and reduces returning-visitor accuracy. Disabling analytics cookies does not by itself settle consent or other privacy requirements.	Cloud has no permanent free plan and the trial requires a payment method. Replay, feature flags, and A/B testing require Plus; self-hosting shifts upgrades, storage, security, and backups to your team.
Integrations	WordPress, Magento, Google Tag Manager	Google Analytics import, WordPress, Google Tag Manager, REST API
Fact check	We checked this information against official vendor sources on 2026-09-30.	We checked this information against official vendor sources on 2026-09-30.

Capability matrix

This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.

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Attribute	Matomo	Swetrix
A/B testing	Listed	Listed
Ad-blocker resistant	Not listed	Listed
App analytics	Listed	Not listed
Audience insights	Listed	Listed
Behavior analytics	Listed	Listed
CCPA compliant	Listed	Not listed
Cohort analysis	Listed	Not listed
Cookieless	Listed	Listed
Cross-device tracking	Listed	Not listed
Custom reports	Listed	Listed
Data export	Listed	Listed
Data ownership	Listed	Listed
E-commerce tracking	Listed	Not listed
Enterprise	Not listed	Listed
Error tracking	Not listed	Listed
Event tracking	Listed	Listed
Funnels	Listed	Listed
GDPR compliant	Listed	Listed
Goals	Listed	Listed
Heatmaps	Listed	Not listed
Integrations	Listed	Listed
Open source	Listed	Listed
Privacy-first	Listed	Listed
Real-time data	Listed	Listed
Retention analytics	Listed	Not listed
Revenue tracking	Listed	Not listed
Self-hosted	Listed	Listed
Session recordings	Listed	Listed
User segments	Listed	Listed
Web analytics	Not listed	Listed

Full details: Matomo Full details: Swetrix