analyticsdir
Privacy-first Self-hosted Cookieless Session recordings Error tracking Free plan
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Privacy-first Self-hosted Open source Cookieless GDPR compliant CCPA compliant Free plan Real-time data E-commerce tracking App analytics Event tracking Behavior analytics Funnels Revenue tracking Error tracking Audience insights User segments Session recordings Heatmaps User feedback Surveys Polls Personalization A/B testing Goals Data ownership Data export Integrations Custom reports AI insights Retention analytics Cohort analysis Ad-blocker resistant Enterprise Market intelligence Competitive analysis Cross-device tracking Web analytics SEO research

Microsoft Clarity vs Skald comparison

Compare pricing, deployment, product fit, integrations, and capabilities side by side.

Catalog capabilities may require a paid plan, add-on or hosted edition. “Not listed” means unverified here, not unavailable. Confirm the exact edition, usage limits and privacy settings.

Starting prices use different billing periods and usage units. Compare the same traffic, events, retention and seats.

Which platform fits your needs?

Choose Microsoft Clarity if

Website owners, marketers, and product teams that need free session replay and heatmaps

Capabilities listed only for Microsoft Clarity in this selection

GDPR compliant CCPA compliant Real-time data App analytics Event tracking Behavior analytics Audience insights User segments Session recordings Heatmaps Goals Integrations AI insights Cross-device tracking

Important considerations: Clarity is vendor-hosted and uses cookies. Teams must review consent and data policies; it emphasizes qualitative behavior analysis rather than replacing a complete first-party analytics stack.

Choose Skald if

Site owners and agencies with access to suitable server or CDN logs who want visibility into people and automated traffic.

Capabilities listed only for Skald in this selection

Self-hosted Web analytics

Important considerations: Source-available, not OSI open source. Optional browser tracking adds in-page signals. AI-answer monitoring uses your provider keys and paid API samples; it does not reproduce what every app user sees. No verified hosted data-region claim.

Shared capabilities

Free plan Data export

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Attribute Microsoft Clarity Skald
Overview Microsoft's free behavior analytics service for websites and mobile apps, with always-on session recordings, click and scroll heatmaps, smart events, frustration signals, and Copilot-powered summaries.Skald analyses web-server logs to distinguish visitors, AI assistants and crawlers. It is free to self-host under Elastic License 2.0, with paid hosted plans and a 30-day trial.
Pricing Free forever with no traffic limits; unlimited heatmaps, websites, and team members are includedFree self-hosting. Hosted Starter: $9/month or $86/year for 1 site, 1 million requests/month and 3 team members; 30-day free trial. Requests include assets and bots, not just page views. Server costs and optional AI-provider API charges are separate.
Deployment Vendor-hosted cloudSelf-hosted and hosted options
Best for Website owners, marketers, and product teams that need free session replay and heatmapsSite owners and agencies with access to suitable server or CDN logs who want visibility into people and automated traffic.
Operator Microsoft Corporation
Independent public company		Space-O Technologies
Independent private company
Company base Redmond, United States · United StatesAhmedabad, Gujarat, India · Other region
Organization scale 228,000 employees · operator, as of 30 Jun 2025at least 140 team members · operator, as of 26 Oct 2026
Recent direction marketing attribution
Recent official evidence shows a focus on marketing attribution.		platform integration
Recent official evidence shows a focus on platform integration.
Key features
  • Always-on session recordings
  • Click, scroll, area, and conversion heatmaps
  • Rage-click and dead-click insights
  • Smart events
  • Session and heatmap summaries
  • Web and mobile app capture
  • Google Analytics integration
  • 40+ filters
  • Server-log traffic classification
  • Optional in-page tracking
  • Search Console and Bing reports
  • Optional AI-answer monitoring with a daily cost cap
Important considerations Clarity is vendor-hosted and uses cookies. Teams must review consent and data policies; it emphasizes qualitative behavior analysis rather than replacing a complete first-party analytics stack.Source-available, not OSI open source. Optional browser tracking adds in-page signals. AI-answer monitoring uses your provider keys and paid API samples; it does not reproduce what every app user sees. No verified hosted data-region claim.
Integrations Google Analytics, Google Ads, WordPress, ShopifyGoogle Search Console, Bing Webmaster Tools
Fact check We checked this information against official vendor sources on 2026-08-08. We checked this information against official vendor sources on 2026-10-26.

Capability matrix

This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.

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AttributeMicrosoft ClaritySkald
AI insights Listed Not listed
App analytics Listed Not listed
Audience insights Listed Not listed
Behavior analytics Listed Not listed
CCPA compliant Listed Not listed
Cross-device tracking Listed Not listed
Data export Listed Listed
Event tracking Listed Not listed
Free plan Listed Listed
GDPR compliant Listed Not listed
Goals Listed Not listed
Heatmaps Listed Not listed
Integrations Listed Not listed
Real-time data Listed Not listed
Self-hosted Not listed Listed
Session recordings Listed Not listed
User segments Listed Not listed
Web analytics Not listed Listed
Full details: Microsoft Clarity Full details: Skald