| Overview |
A self-hosted analytics project built around explicit visitor consent and end-to-end encrypted usage data. Visitors can inspect and delete their own data; operators get aggregate traffic reports. | A privacy-first and open-source analytics platform focused on simple reporting, cookieless tracking, funnels, Search Console insights, and recent additions like scroll-depth tracking and AI-referral monitoring. |
| Pricing |
Free Apache-2.0-licensed software; hosting and operational work are separate costs. | Cloud plans start at $9/month (Starter), $14/month (Growth), and $19/month (Business); Enterprise is custom and Community Edition is self-hosted |
| Deployment |
Self-hosted | Self-hosted and hosted options |
| Best for |
Teams that value visitor access to their own analytics data and accept measuring only people who opt in. | Publishers, SaaS teams, and privacy-first site owners who want simple reporting without consent-banner complexity |
| Operator |
Offen project Independent project | Plausible Insights OÜ Independent private company |
| Company base |
Berlin, Germany · European Union | Tartu, Estonia · European Union |
| Organization scale |
No comparable official organization-size figure was publicly disclosed. | 10 team members · operator, as of 13 Aug 2026 |
| Recent direction |
operational reliability Recent official evidence shows a focus on operational reliability. | marketing attribution Recent official evidence shows a focus on marketing attribution. |
| Key features |
- Explicit opt-in before collection
- Visitor data access and deletion
- End-to-end encrypted usage data
- Traffic, referrer and campaign reporting
- Self-hosted binary or Docker deployment
|
- Cookieless tracking
- Real-time analytics
- Scroll depth tracking
- Funnels
- Search Console integration
- Self-hosted option
- Open source
|
| Important considerations |
Uses first-party cookies after opt-in; it is not cookieless. Data expires after six months. Public releases last recorded here are from May 2024; assess maintenance and security before adoption. | Starter is limited to one site; funnels, revenue tracking, custom properties, and API access require the Business tier. |
| Integrations |
JavaScript, Docker | WordPress, Shopify, Zapier |
| Fact check |
We checked this information against official vendor sources on 2026-09-30. |
We checked this information against official vendor sources on 2026-08-08. |