| Overview |
An open-source web and product analytics platform combining cookieless traffic reporting, event analytics, custom dashboards, funnels, retention, revenue tracking, user profiles, session replay, A/B testing, and an optional AI assistant. | Skald analyses web-server logs to distinguish visitors, AI assistants and crawlers. It is free to self-host under Elastic License 2.0, with paid hosted plans and a 30-day trial. |
| Pricing |
30-day cloud trial; cloud starts at $2.50/month for 5,000 events, $20/month for 100,000 events, and scales by event volume; AGPL self-hosting is free | Free self-hosting. Hosted Starter: $9/month or $86/year for 1 site, 1 million requests/month and 3 team members; 30-day free trial. Requests include assets and bots, not just page views. Server costs and optional AI-provider API charges are separate. |
| Deployment |
Self-hosted and hosted options | Self-hosted and hosted options |
| Best for |
Developers, SaaS teams, and privacy-conscious businesses that want one open-source system for website and product analytics | Site owners and agencies with access to suitable server or CDN logs who want visibility into people and automated traffic. |
| Operator |
OpenPanel AB Independent private company | Space-O Technologies Independent private company |
| Company base |
Stockholm, Sweden · European Union | Ahmedabad, Gujarat, India · Other region |
| Organization scale |
No comparable official organization-size figure was publicly disclosed. | at least 140 team members · operator, as of 26 Oct 2026 |
| Recent direction |
product analytics Recent official evidence shows a focus on product analytics. | platform integration Recent official evidence shows a focus on platform integration. |
| Key features |
- Cookieless web analytics
- Product and event analytics
- Custom dashboards and reports
- Funnels and conversion analysis
- Retention and user profiles
- Revenue tracking
- Session replay
- A/B testing
- AI analytics assistant
- Free AGPL self-hosting
|
- Server-log traffic classification
- Optional in-page tracking
- Search Console and Bing reports
- Optional AI-answer monitoring with a daily cost cap
|
| Important considerations |
Cloud has no permanent general free plan after its 30-day trial. Self-hosting requires a VPS, Docker-based services, database operations, upgrades, email configuration, security, and backups. | Source-available, not OSI open source. Optional browser tracking adds in-page signals. AI-answer monitoring uses your provider keys and paid API samples; it does not reproduce what every app user sees. No verified hosted data-region claim. |
| Integrations |
JavaScript, React, Next.js, Vue, Swift, Kotlin, REST API | Google Search Console, Bing Webmaster Tools |
| Fact check |
We checked this information against official vendor sources on 2026-08-09. |
We checked this information against official vendor sources on 2026-10-26. |