| Overview |
A privacy-friendly web analytics service with cookieless visitor measurement, events, goals, session analysis, funnels, revenue metrics, Search Console data, A/B testing, APIs, and an Enterprise self-hosting option. | A privacy-first and open-source analytics platform focused on simple reporting, cookieless tracking, funnels, Search Console insights, and recent additions like scroll-depth tracking and AI-referral monitoring. |
| Pricing |
30-day trial; Standard starts at $6/month and Plus at $12/month for 10,000 monthly pageviews; Enterprise and self-hosted deployment use custom pricing | Cloud plans start at $9/month (Starter), $14/month (Growth), and $19/month (Business); Enterprise is custom and Community Edition is self-hosted |
| Deployment |
Self-hosted and hosted options | Self-hosted and hosted options |
| Best for |
Privacy-conscious site owners, SaaS teams, and agencies that need compact traffic and conversion analytics without session replay | Publishers, SaaS teams, and privacy-first site owners who want simple reporting without consent-banner complexity |
| Operator |
Emvi Software GmbH
Independent private company | Plausible Insights OÜ
Independent private company |
| Company base |
Rheda-Wiedenbrück, Germany · European Union | Tartu, Estonia · European Union |
| Organization scale |
1 employees · operator, as of 30 Dec 2025 | 10 team members · operator, as of 13 Aug 2026 |
| Recent direction |
marketing attribution
Recent official evidence shows a focus on marketing attribution. | marketing attribution
Recent official evidence shows a focus on marketing attribution. |
| Key features |
- Cookieless web analytics
- Events and conversion goals
- Session analysis
- Funnels and segmentation
- E-commerce revenue metrics
- A/B testing
- Google Search Console plugin
- Imports from major analytics tools
- REST API, SDKs, and webhooks
- Enterprise on-premise deployment
|
- Cookieless tracking
- Real-time analytics
- Scroll depth tracking
- Funnels
- Search Console integration
- Self-hosted option
- Open source
|
| Important considerations |
There is no permanent cloud free plan. Self-hosting is an Enterprise license rather than the standard open-source deployment path, and pageviews, events, and session extensions count toward usage. | Starter is limited to one site; funnels, revenue tracking, custom properties, and API access require the Business tier. |
| Integrations |
Google Search Console, WordPress, REST API, Webhooks, JavaScript and server SDKs | WordPress, Shopify, Zapier |
| Fact check |
We checked this information against official vendor sources on 2026-08-09. |
We checked this information against official vendor sources on 2026-08-08. |