| Overview |
A privacy-friendly web analytics service with cookieless visitor measurement, events, goals, session analysis, funnels, revenue metrics, Search Console data, A/B testing, APIs, and an Enterprise self-hosting option. | A digital intelligence and competitive research platform that helps teams benchmark traffic, analyze channels, study search visibility, and monitor AI-driven discovery trends. |
| Pricing |
30-day trial; Standard starts at $6/month and Plus at $12/month for 10,000 monthly pageviews; Enterprise and self-hosted deployment use custom pricing | Free public data is limited; self-service packages are available for individuals and small teams, while premium Web Intelligence and business packages use custom pricing |
| Deployment |
Self-hosted and hosted options | Vendor-hosted cloud |
| Best for |
Privacy-conscious site owners, SaaS teams, and agencies that need compact traffic and conversion analytics without session replay | Marketers, businesses, and agencies needing competitive and market insights |
| Operator |
Emvi Software GmbH Independent private company | Similarweb Ltd. Independent public company |
| Company base |
Rheda-Wiedenbrück, Germany · European Union | Givatayim, Israel · Other region |
| Organization scale |
1 employees · operator, as of 30 Dec 2025 | 1,000 employees · operator, as of 31 Dec 2025 |
| Recent direction |
marketing attribution Recent official evidence shows a focus on marketing attribution. | AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis. |
| Key features |
- Cookieless web analytics
- Events and conversion goals
- Session analysis
- Funnels and segmentation
- E-commerce revenue metrics
- A/B testing
- Google Search Console plugin
- Imports from major analytics tools
- REST API, SDKs, and webhooks
- Enterprise on-premise deployment
|
- Estimated website traffic
- Audience and geography analysis
- Channel and referral analysis
- Keyword and SERP research
- Competitive benchmarking
- AI search visibility
- Historical market data
- APIs and data feeds
|
| Important considerations |
There is no permanent cloud free plan. Self-hosting is an Enterprise license rather than the standard open-source deployment path, and pageviews, events, and session extensions count toward usage. | Similarweb estimates external market and competitor traffic rather than replacing first-party site instrumentation; depth, countries, history, and APIs vary by package. |
| Integrations |
Google Search Console, WordPress, REST API, Webhooks, JavaScript and server SDKs | API |
| Fact check |
We checked this information against official vendor sources on 2026-08-09. |
We checked this information against official vendor sources on 2026-08-08. |