| Overview |
A privacy-friendly web analytics service with cookieless visitor measurement, events, goals, session analysis, funnels, revenue metrics, Search Console data, A/B testing, APIs, and an Enterprise self-hosting option. | A privacy-first analytics platform built around straightforward traffic reporting, lightweight event tracking, and GDPR-friendly measurement with minimal setup. |
| Pricing |
30-day trial; Standard starts at $6/month and Plus at $12/month for 10,000 monthly pageviews; Enterprise and self-hosted deployment use custom pricing | Free hobby plan with one month of history; paid self-serve pricing starts at €20/month for 100K monthly pageviews; Enterprise is custom |
| Deployment |
Self-hosted and hosted options | Vendor-hosted cloud |
| Best for |
Privacy-conscious site owners, SaaS teams, and agencies that need compact traffic and conversion analytics without session replay | Website owners who prioritize privacy and simplicity |
| Operator |
Emvi Software GmbH Independent private company | Simple Analytics B.V. Independent private company |
| Company base |
Rheda-Wiedenbrück, Germany · European Union | Amsterdam, Netherlands · European Union |
| Organization scale |
1 employees · operator, as of 30 Dec 2025 | 3 team members · operator, as of 13 Aug 2026 |
| Recent direction |
marketing attribution Recent official evidence shows a focus on marketing attribution. | AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis. |
| Key features |
- Cookieless web analytics
- Events and conversion goals
- Session analysis
- Funnels and segmentation
- E-commerce revenue metrics
- A/B testing
- Google Search Console plugin
- Imports from major analytics tools
- REST API, SDKs, and webhooks
- Enterprise on-premise deployment
|
- Cookieless traffic dashboard
- Real-time reporting
- Events and goals
- Ecommerce tracking
- AI-assisted analysis
- Automated reports
- Raw data export
- Lightweight tracking script
|
| Important considerations |
There is no permanent cloud free plan. Self-hosting is an Enterprise license rather than the standard open-source deployment path, and pageviews, events, and session extensions count toward usage. | Free accounts retain only one month of history and require a public badge; paid price varies with data-point volume and extra users. |
| Integrations |
Google Search Console, WordPress, REST API, Webhooks, JavaScript and server SDKs | Ghost, WordPress |
| Fact check |
We checked this information against official vendor sources on 2026-08-09. |
We checked this information against official vendor sources on 2026-08-08. |